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©  UEFA
UEFA: Amazon (e-commerce, USA), 11th partner of women's football from 2023

The American e-commerce group Amazon has become a UEFA women's football partner as part of a "multi-year partnerhsip" from 2023, announced the body on 02/06/2023. The agreement covers a range of competitions, including the Women's Euro 2025, the Women's Champions League, Women's Futsal Euro 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290660
• Published on 05/06/23 at 10:40
©  News Tank
Weekly News Extra (29/05-02/06/2023)

• FC Barcelona (LaLiga Santander) has launched a server on the instant messaging community platform Discord. • DHL (logistics, GER) will use biofuel-powered trucks at all European races in the 2023 F1 season, according to Formula One Group, for which the company is a "logistics partner". …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 290616
• Published on 02/06/23 at 17:10
©  Angers SCO
Angers SCO: Nike (USA) succeeds Kappa (ITA) as equipment supplier for three seasons (2023-2026)

Nike has become the equipment supplier of Angers SCO for three seasons (2023-2026), announced the French club relegated to the Ligue 2 BKT for the 2023-24 season on 02/06/2023. The agreement covers all the club's teams. Nike has the status of official partner, the second level in Angers SCO's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 290558
• Published on 02/06/23 at 13:40
©  DFB
Germany/DFB: Google Pixel, title sponsor of the Frauen-Bundesliga for four seasons (2023-2027)

Google Pixel, a smartphone brand owned by US technology services company Google, has acquired the naming rights to the Frauen-Bundesliga (Germany Women's 1st Division) for four seasons (2023-2027), announced the Deutscher Fussball Bund on 01/06/2023. The German women's league will be known as the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290543
• Published on 02/06/23 at 10:55
©  FC Lorient
FC Lorient: Jean Floc'h (agrifood) extends as main shirt sponsor for 3 seasons (2023-2026)

Jean Floc'h, a group based in Morbihan (FRA) and specialised in the food industry, has extended as a partner and main shirt sponsor of FC Lorient (Ligue 1 Uber Eats) for an additional three seasons (2023-2026), announced the club on 26/05/2023. The agreement also covers the club's training…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 290480
• Published on 01/06/23 at 16:00
©  FIFA
FIFA: Frito-Lay (snacks), official supporter of the Women's World Cup 2023 for North America

Frito-Lay, a Mexican company specialised in the food industry and owned by the American group PepsiCo, has become an "official supporter" (3rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 30/05/2023. This…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290458
• Published on 01/06/23 at 14:30
©  Kipsta
Ligue 1 Uber Eats/Ligue 2 BKT: LFP & Kipsta present the official footballs for the 2023-24 season

The Ligue de Football Professionnel (LFP) and Kipsta, a sporting goods brand belonging to the Decathlon group, unveiled the official balls for the Ligue 1 Uber Eats and Ligue 2 BKT, which will be used during the 2023-24 season, on 28/05/2023. "Ligue 1 Uber Eats will use the same ball throughout…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 290336
• Published on 31/05/23 at 16:45
©  Formula One Group
Formula 1: Heineken (beer) extends as a global partner of Formula One Group from 2023

Heineken, a Netherlands-based beer brand, will continue as a global partner of the Formula One Group as part of a "multi-year deal," announced the governing body on 31/05/2023. The brand has been involved with F1 since the 2016 season. As part of its partnership with F1, Heineken is the title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290301
• Published on 31/05/23 at 14:30
©  Crystal Palace FC
Premier League: Kaiyun Sports (sports betting), sleeve sponsor of Crystal Palace FC for 2023-24

Kaiyun Sports, an Asian sports betting operator, has become a sleeve sponsor of Crystal Palace FC (Premier League) for the 2023-24 season, announced the club on 27/05/2023. The brand succeeds African financial services operator Mukuru, which appeared on the sleeve of the London club's shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 290297
• Published on 31/05/23 at 13:40
©  Linkedin
Exclusive Samba Digital: "Our vision is to enable any sports brand to go international quickly" (F. Fausser)

"Samba Digital's vision is to enable any sports brand in the world to go international quickly and cost-effectively via the digital medium. We help companies to increase their visibility outside their domestic territory, in markets where they don't necessarily have the resources, the knowledge or…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 290117
• Published on 30/05/23 at 13:40