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©  KV Ostende
Belgium: "A total ban on gambling advertising will weaken the sports sector" (joint statement)

"A total ban on gambling advertising will undoubtedly weaken the Belgian sports sector. As organisers of major sporting events and top competitions, we lose financial power. This affects not only our clubs or teams, but also the fans. The way forward is a sound legal framework for sports betting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 284203
• Published on 24/03/23 at 11:30
©  FC Inter Milan
FC Inter Milan: Ria Money Transfer & Afizzionados (pay-TV channel), partners from 2023

Ria Money Transfer, an international money transfer operator and subsidiary of the American company Euronet WorldWide (payment solutions), has become an official partner of FC Inter Milan (Serie A TIM) for three seasons, until the end of 2024-25, announced the club on 23/03/2023. The money…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284136
• Published on 23/03/23 at 17:10
©  adidas
Women's World Cup 2023: adidas presents the away shirts for 6 of its 10 national teams

adidas has presented the new away shirts for six of its 10 contracted national teams participating in the Women's World Cup 2023 (Australia and New Zealand, 20/07-20/08/2023), namely Argentina, Colombia, Germany, Japan, Spain and Sweden, on 23/03/2023. The shirts for Costa Rica, Italy and Jamaica…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 284132
• Published on 23/03/23 at 16:35
©  FIGC
Italy: Volkswagen (car manufacturer) & Biraghi (dairy products), partners of the FIGC from 2023

German car manufacturer Volkswagen has become the "automotive partner" of the Federazione Italiana Giuoco Calcio for two years (2023-2024), announced the Italian Football Federation on 22/03/2023. The agreement covers all of the FIGC's national teams (men's, women's, youth, futsal, beach soccer…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 284067
• Published on 23/03/23 at 14:30
©  Deloitte
Paris Saint-Germain: Deloitte France, official partner of the women's team for 2 seasons (2022-2024)

Deloitte France, the French office of the British audit and consulting firm, has become an official partner (2nd level) of Paris Saint-Germain's women's team (D1 Arkema) for two seasons, until 2023-24, announced the two parties on 23/03/2023. The agreement aims to "promote the development of…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 284058
• Published on 23/03/23 at 13:00
©  European Tour
Sports betting: OlyBet (Estonia), partner of the DP World Tour (golf) & Euroleague Basketball

OlyBet, the sports betting subsidiary of the Estonian group Olympic Entertainment Group, has become the first betting partner of the DP World Tour, for two seasons (2023 and 2024), announced the golf circuit organised by the European Tour on 21/03/2023. This regional partnership only covers the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 283994
• Published on 23/03/23 at 10:00
©  FC Bayern Munich
FC Bayern Munich: Allianz extends as title sponsor of the Allianz Arena until 2033 (€13m/year)

Allianz, a German insurance company, has extended its agreement with FC Bayern Munich (Bundesliga), which includes the naming rights to the Allianz Arena (Munich, GER, 75,000 capacity) for ten years, until 2033, announced the club on 21/03/2023. The German brand, which has been a partner of Bayern…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 283963
• Published on 22/03/23 at 15:20
©  NHL
USA/Ice hockey: Fanatics to succeed adidas as the NHL's official equipment supplier for 2024-2034

Fanatics has expanded its partnership with the National Hockey League to become the league's "official on-ice uniform outfitter" for 10 seasons (2024-2034), as part of a deal that will begin in 2024-25, announced the US-based licensed sports products manufacturer and distributor on 21/03/2023…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 283878
• Published on 22/03/23 at 13:40
©  D.R.
UEFA: Lidl (supermarkets), official partner of Euro 2024 & qualifying matches

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024) and of the qualifying matches for the competition (which begin on 23/03/2023) as part of a "multi-year agreement," announced UEFA on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283887
• Published on 22/03/23 at 10:40
©  UEFA
UEFA: PlayStation (video game console), partner of the Women's Champions League & Women's Euro 2025

PlayStation, a video game console company belonging to Japan's Sony Interactive Entertainment (Sony Corporation), has extended its partnership with UEFA to become an "official partner of women's football", including the Women's Champions League until 2024-25 and the UEFA Women's Euro 2025…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283833
• Published on 21/03/23 at 16:35