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©  internationalwomensday.com
The world of sport prepares for International Women's Day on 08/03/2023

This Wednesday, 08/03/2023, will be, as every year, International Women's Day, for which major players in the world of sports are preparing various initiatives. FC Barcelona (LaLiga Santander) created a new official colour called "Lila Barça" on 04/03/2023. The initiative, with the slogan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 282327
• Published on 07/03/23 at 16:35
©  FIFA
Women's World Cup 2023: FIFA expected to abandon its partnership with Visit Saudi (press)

FIFA is expected to abandon its sponsorship agreement with Visit Saudi, the Saudi Arabian national tourist board, for the Women's World Cup 2023, following protests from the host country federations (Australia and New Zealand), the NGO Amnesty International and several international players…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 282276
• Published on 07/03/23 at 13:00
©  Premier League
Premier League: Nike presents the new official "Flight" ball for the remainder of the 2022-23 season

Nike has presented the new official "Flight" football that will be used "from Saturday 11/03/2023 (Matchday 27) until the end of the season," announced the Premier League on 06/03/2023. Nike is an official supplier for the Premier League until the end of 2024-25. The new ball is the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 282195
• Published on 06/03/23 at 16:35
©  LaLiga
LaLiga: Panini (collectable cards), partner of the 3rd "eLaLiga US Challenge" esports tournament

LaLiga North America, a joint venture between the Spanish professional league and Relevent Sport (events, USA) dedicated to the promotion of football across the Atlantic, is hosting the third edition of the "eLaLiga US Challenge" esports tournament, announced the body on 01/03/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 282025
• Published on 03/03/23 at 17:00
©  News Tank
Weekly News Extra (27/02-03/03/2023)

• The investment fund CVC Capital Partners is about to acquire a stake in the Women's Tennis Association (WTA), according to specialised media on 02/03/2023. • Evangelos Marinakis (GRE), owner of Nottingham Forest FC (Premier League), "has made a further significant financial commitment to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 282011
• Published on 03/03/23 at 16:10
©  1. FC Union Berlin
Bundesliga: adidas extends as equipment supplier of 1. FC Union Berlin for 5 seasons (2025-2030)

adidas has extended its contract with 1. FC Union Berlin (Bundesliga) for five additional seasons (2025-2030), announced the club on 01/03/2023. The German brand was initially committed to the club until 2024-25 under an agreement valued at €700,000 per season. adidas became the official boots…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 281917
• Published on 03/03/23 at 10:20
©  FIGC
Italy: Telepass (mobility services) and TCL (televisions), FIGC partners from 2023

Telepass (Atlantia SpA), the company in charge of operating the electronic toll systems on Italian motorways, has become a "top partner" (2nd level) of the Federazione Italiana Giuoco Calcio for four years (2023-2026), announced the Italian Football Federation on 01/03/2023. The agreement covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 281870
• Published on 02/03/23 at 18:05
©  Puma
Puma: a record turnover of €8.465bn (+18.9%) & a net profit of €354m (+14.2%) in 2022

Puma has posted a record turnover of €8.465bn for the financial year 2022 (ended 31/12/2022), up 18.9% compared to 2021 (€6.805bn), announced the German equipment manufacturer on 01/03/2022. The brand's net profit for the period amounted to €354m, compared to €310m the previous year (+14.2%)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 281776
• Published on 02/03/23 at 11:40
©  FC Inter Milan
FC Inter Milan: HappyBet (sports betting) extends as a regional partner in Europe (2023-2025)

HappyBet, a German sports betting operator owned by the Snaitech Group, has extended as a regional partner (4th level) of FC Inter Milan (Serie A TIM) in Europe until the end of the 2024-25 season, announced the Italian champions 2021-22, on 27/02/2023. The bookmaker has been committed to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 281478
• Published on 28/02/23 at 12:30
©  Sportfive
France: Sportfive extends as EDF's marketing agency for its sports sponsorship strategy

Sportfive has won the tender launched by French electricity producer and supplier EDF "and will continue, after four years of collaboration, to support the brand in its sports sponsorship strategy," announced the marketing agency based in Boulogne-Billancourt (Hauts-de-Seine, FRA) on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 281385
• Published on 27/02/23 at 14:40