Filter by domain
Filter by year
Filter by month
©  Manchester United FC
Premier League: Cadbury (Mondelēz) extends as global partner of Manchester United from 2023-24

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as global partner (2nd level) of Manchester United FC (Premier League) from the 2023-24 season, announced the club on 14/03/2023. Cadbury has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 283005
• Published on 14/03/23 at 14:00
©  News Tank
Weekly News Extra (06-10/03/2023)

• Chelsea FC (Premier League) would like to completely rebuild Stamford Bridge (40,343 capacity) to increase the stadium's capacity to 55,000. The cost of the work is estimated at €1.68bn, according to English media. • The Scottish Football Association, the Scottish Professional Football League…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 282783
• Published on 10/03/23 at 16:20
©  Liverpool FC
Liverpool FC: Expedia (travel operator) extends as sleeve sponsor for four seasons (2023-2027)

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended its role as a principal partner and sleeve sponsor of Liverpool FC (Premier League) for four additional seasons (2023-2027), announced the club on 10/03/2023. The brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 282767
• Published on 10/03/23 at 14:35
©  Leroy Tremblot
Euro 2024/UEFA: Leroy Tremblot chosen to design the branding for stadiums, host cities & fan zones

Leroy Tremblot has won for the third time in a row (2016 and 2020) the call for tenders launched by UEFA to interpret the branding concept and develop the graphic identity for all the stadiums (indoor and outdoor), host cities and fan zones for Euro 2024, which will be held in Germany (10 cities…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 282712
• Published on 10/03/23 at 11:30
©  England Rugby
Rugby/RFU: Continental (tyres), official partner of the England XV from 2023

Continental, a German tyre brand, has become an official partner (2nd level) of the English national rugby XV teams with the Rugby Football Union as part of a "multi-year partnership," announced the English Federation on 07/03/2023. The brand will also become the title sponsor of the Continental…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 282527
• Published on 09/03/23 at 13:00
©  Bitget
Serie A TIM: Bitget (cryptoassets) extends partnership with Juventus FC to the women's team

Bitget, a Singapore-based crypto-asset trading platform, has extended its partnership with Juventus FC (Serie A TIM) to become an "official sponsor" (2nd level) of its women's team (Serie A Femminile TIM) from 2023, announced the brand on International Women's Day, 08/03/2023. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 282528
• Published on 09/03/23 at 11:30
©  adidas
adidas: turnover up 6% (€22.5bn) but net profit down 70% (€638m) in 2022

adidas AG posted a turnover of €22.511bn in the 2022 financial year (from 01/01 to 31/12/2022), up by 6% compared to 2021 (€21.234bn), announced the German equipment manufacturer on 08/03/2023. This turnover remains lower than that posted in 2019 (€23.6bn), i.e. before the Covid-19 pandemic. …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 282531
• Published on 09/03/23 at 10:00
©  DFB_Fanatics
Germany: Fanatics (USA) extends as an official merchandise distributor of the DFB until 2026

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its licensing agreement with the Deutscher Fussball Bund and will continue to be the body's official merchandise distributor until the 2026 World Cup, announced the German Football Association on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 282447
• Published on 08/03/23 at 15:10
©  Real Betis Balompié
Real Betis Balompié: Corpay (payment solutions), training kit sponsor until 2024-25

Corpay, a payment solutions company owned by US-based Fleetcor Group, has become the "official FX payments provider" (2nd level) and training kit sponsor of Real Betis Balompié (LaLiga Santander) until the end of the 2024-25 season, announced the club on 07/03/2023. As part of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 282448
• Published on 08/03/23 at 14:30
©  Liqui Moly
Formula 1: Liqui Moly (engine lubricants) extends as an official partner for 18 races in 2023

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has been extended as an official partner of the Formula One World Championship for the 2023 season, announced Formula One Group on 06/03/2023. Liqui Moly has been granted official partner status, the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 282310
• Published on 07/03/23 at 17:10