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©  Maserati
Tennis/Monte-Carlo Masters: Maserati (car manufacturer) extends its partnership for 2023

Maserati, an Italian luxury and sports car manufacturer, is to continue as the main partner (1st level) of the 2023 edition of the Rolex Monte-Carlo Masters (ATP Masters 1000), according to the Société Monégasque pour l'Exploitation du Tournoi de Tennis (S.M.E.T.T.), the tournament's organising…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 279916
• Published on 14/02/23 at 13:00
©  D.R.
Premier League: EA Sports (video games) partnership to be extended for 6 years & £480m (press)

EA Sports, an American video game publisher belonging to the Electronic Arts group, is set to extend its partnership with the Premier League for a further six years (2023-2028) for a total of £480m (€543.7m), according to the British daily The Times on 13/02/2023. The new deal was reportedly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 279987
• Published on 13/02/23 at 15:30
©  News Tank
Weekly News Extra (06-10/02/2023)

• Tottenham Hotspur FC (Premier League) have published their accounts for the 2021-22 financial year on Friday 10/02/2023. The London club posted a turnover of £444m (€500m), up from £361.9m (€408.1m) in 2021, and a loss of £50.1m (€56.5m), an improvement on the previous year's £83.8m (€94.5m)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 279845
• Published on 10/02/23 at 16:20
©  Paris Saint-Germain
Paris Saint-Germain: Accor invites fans to watch matches pitchside at the Parc des Princes

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and is offering fans "the opportunity to attend the club's matches as close as possible to the players on specially installed seats at the edge of the pitch" as…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 279796
• Published on 10/02/23 at 13:00
©  Sporsora
Sporsora Sports Marketing Trophies 2023: TikTok, adidas, Accor & the LFP among the nominees

The social network TikTok (sponsor of the year), the equipment manufacturer adidas (360° activation), the French hotel group Accor (360° activation and media activation) as well as the Ligue de Football Professionnel (marketing strategy of a rights holder and responsible commitment) are among the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 279753
• Published on 10/02/23 at 09:30
©  NFL
NFL: $500m in advertising revenue for Fox Sports for broadcasts during the Super Bowl on 12/02/2023

The pay and free TV group Fox Sports has sold its entire advertising inventory for a total of $500bn (€463.1bn) ahead of the Super Bowl LVII (NFL) between the Philadelphia Eagles and the Kansas City Chief at State Farm Stadium in Glendale, a suburb of Phoenix (Arizona, USA), on 12/02/2023…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Media Audiences, …
• Article # 279661
• Published on 09/02/23 at 13:45
©  Chelsea FC
Chelsea FC: Three UK (telecoms) will no longer be main shirt sponsor beyond 2022-23 (press)

Chelsea FC (Premier League) will not renew its main shirt sponsorship agreement with the telephone operator Three UK (CK Hutchison Holdings group, HKG) at the end of the 2022-23 season, according to information from the British daily The Telegraph relayed on 08/02/2023. The British operator…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 279609
• Published on 09/02/23 at 10:00
©  Volvic
France 2023: Volvic (water, Danone), becomes the 6th official supporter of the Rugby World Cup

Volvic, a mineral water brand owned by the French group Danone, has become an official supporter of the Rugby World Cup 2023, which will be held in France from 08/09 to 28/10/2023, announced the GIP France 2023 on 08/02/2023. As part of the presentation of this partnership, Volvic is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 279510
• Published on 08/02/23 at 16:55
©  ESTAC Troyes
Ligue 1 Uber Eats: Norelem (components), pocket sponsor of ESTAC Troyes for 2 seasons (2023-2025)

Norelem, a French manufacturer and supplier of parts and components, has extended its role as an official sponsor (2nd level) of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) and has become a right pocket sponsor for two seasons (2023-2025), announced the club on 07/02/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 279545
• Published on 08/02/23 at 16:35
©  Zwift
Cycling: Zwift valued at $1bn (€926.2m) after raising $620m (€574.3m) in new funding

Zwift, a global online training and competition platform for athletes (cycling, running), has raised $620m (€574.3m), according to specialised media on 05/02/2023. This new round of financing was led by the three venture capital funds; Amazon's Alexa Fund (e-commerce), Permira Holdings, and…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 279360
• Published on 07/02/23 at 13:00