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©  FC Barcelona
FC Barcelona: Afizzionados (TV channel), regional partner in Mexico for three seasons (2023-2026)

Afizzionados, a Mexican pay-TV sports channel, has become a regional partner (3rd level) of FC Barcelona (LaLiga Santander) in Mexico for three seasons (2023-2026), announced the club on 20/01/2023. As part of the agreement, Afizzionados has the status of Barça's "official fan experience…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 280859
• Published on 21/02/23 at 16:35
©  D.R.
Formula 1: Zinedine Zidane, sponsor of Alpine's "equal opportunity programmes"

Zinedine Zidane has been appointed ambassador of the BWT Alpine F1 Team and sponsor of its equal opportunities programmes "Rac(H)er" and the second edition of the "Concours Excellence Mécanique Alpine (nationwide competition)," announced the Formula 1 team during the presentation ceremony of its…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Employment - training
• Article # 280549
• Published on 17/02/23 at 16:10
©  News Tank
Weekly News Extra (13-17/02/2023)

• An offer of more than €4bn from a group of private Qatari funds has reportedly been made for the purchase of Manchester United FC (Premier League). • Iranian businessman Jahm Najafi, who heads a consortium of Middle Eastern entrepreneurs, has reportedly made a €3.75bn bid to buy Premier League…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 280589
• Published on 17/02/23 at 16:00
©  Paris Saint-Germain
Paris Saint-Germain: Purnell (watchmaker), official partner for three years (2023-2026)

Purnell, a Swiss luxury watch brand, has become an official partner (3rd level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three years (2023-2026), announced the club on 16/02/2023. As part of the agreement, the Swiss watchmaker will benefit from the status of "official timekeeper" of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 280424
• Published on 16/02/23 at 15:50
©  RGS Events
Paris 2024: RGS Events, official furniture, fixtures & equipment supplier for the Olympic Games

RGS Events, an Australian company specialised in the supply of furniture, fixtures and equipment (FF&E) for the major events industry, has become an official supporter of the COJO Paris 2024 on 13/02/2023. RGS Events will therefore be responsible for the supply of furniture and equipment…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 280389
• Published on 16/02/23 at 13:00
©  DFB
Germany/DFB: Continental (tyres) expands its partnership to include the women's team (2023-2026)

German tyre brand Continental has expanded its partnership with the Deutscher Fussball Bund (DFB) to include the women's national team, announced the German Football Association on 15/02/2023. The company based in Hannover (GER) had initially become an official partner (2nd level) of the men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 280364
• Published on 16/02/23 at 10:00
©  Udinese Calcio
Udinese Calcio: Prosciutto di San Daniele (ham) extends as sleeve sponsor for 2023-24

Prosciutto di San Daniele, a brand of cured ham from the Friuli (ITA) region, will continue as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2023-24 season, announced the club on 15/02/2023. The Italian brand had become Udinese Calcio's first ever sleeve sponsor during the 2020-21…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 280330
• Published on 16/02/23 at 08:40
©  Real Madrid CF
UEFA: sponsorship revenue up compared to the pre-pandemic period for clubs in 2022

Commercial and sponsorship revenues generated by clubs in Europe's top leagues in the financial year 2022 (2021-22 season) were 13% higher than in 2019 (season 2018-19), the last year before the Covid-19 pandemic, according to UEFA in the 14th edition of its annual club licensing benchmarking…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 280210
• Published on 15/02/23 at 10:40
©  BasicNet
BasicNet (Kappa): a turnover of €386.1m in 2022 (+30% vs 2021) & €1.27bn in sales (+34%)

BasicNet, an Italian distributor and parent company of the equipment manufacturer Kappa, has posted sales of €386.1m for the financial year 2022 (from 01/01 to 31/12/2022), up 30% compared to 2021 (€296.4m), announced the group on 10/02/2023. Direct sales by the group itself amounted to €312.7m…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 280145
• Published on 14/02/23 at 16:00
©  Club Atlético de Madrid
Club Atlético de Madrid: WhaleFin (crypto) ends its main shirt sponsorship agreement (press)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), is terminating its main shirt sponsorship deal with Club Atlético de Madrid (LaLiga Santander), according to the Spanish sports daily Mundo Deportivo on 14/02/2023. The contract, valued at €42m per season, was initially to run…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 280115
• Published on 14/02/23 at 13:40