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©  ASF
Credit Suisse Takeover: agreement with Swiss Football Association to be honoured until 30/06/2024

"Credit Suisse has assured us that it will complete its contract, which ends on 30/06/2024, at least as long as the Credit Suisse brand still exists," said Adrian Arnold, head of communications for the Swiss Football Association, to Swiss Radio Television on 21/03/2023. Arnold was responding to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Finance, Legal, …
• Article # 283794
• Published on 21/03/23 at 14:30
©  FIGC
Italy: Esselunga (supermarkets), premium partner of the Italian Football Federation (FIGC) from 2023

Esselunga, an Italian retailer and supermarket chain, has become a premium partner of the Federazione Italiana Giuoco Calcio for "the coming years" from 2023, announced the Italian Football Federation on 20/03/2023. The agreement covers all of the FIGC's national teams: men's, women's, youth…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283741
• Published on 21/03/23 at 10:40
©  TikTok
USA: TikTok (social network, CHN), official partner of Major League Soccer from the 2023 season

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become an official partner of Major League Soccer from 2023 as part of a "multi-year" agreement, announced the two parties on 17/03/2023. "As an "official partner" of MLS, TikTok will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 283632
• Published on 20/03/23 at 15:20
©  FIFA
FIFA/Women's World Cup 2023: "Discussions with Visit Saudi didn't lead to a contract" (G. Infantino)

"There were discussions with Visit Saudi (Saudi Arabia's national tourism board) and in the end this discussion did not lead to a contract" for the Women's World Cup 2023, said Gianni Infantino, president of FIFA, during the body's 73rd Congress at which he was re-elected by acclamation for a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283604
• Published on 20/03/23 at 11:30
©  News Tank
Weekly News Extra (13-17/03/2023)

• Qatar Sports Investments, owner of Paris Saint-Germain (Ligue 1 Uber Eats), is reportedly considering investing €9m to become a majority shareholder in Malaga CF (LaLiga SmartBank). • The Indian streaming platform FanCode has acquired the exclusive broadcasting rights, in India, to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 283211
• Published on 17/03/23 at 17:05
©  MLB
Fan experience: Zoom and MLB to offer live video conferencing between referees during TV broadcasts

Zoom Video Communications, a US company providing remote teleconferencing / videoconferencing services via cloud computing, has become an official sponsor of Major League Baseball (MLB) from 2023, announced the North American league on 16/03/2023. Zoom will deploy its video conferencing…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 283489
• Published on 17/03/23 at 16:00
©  FC Inter Milan
Serie A TIM: Telepass (mobility), official partner of FC Inter Milan until the end of 2023-24

Telepass (Atlantia SpA), the company in charge of operating the electronic toll systems on Italian motorways, has become an official partner (3rd level) of FC Inter Milan (Serie A TIM) until the end of the 2023-24 season, announced the club on 16/03/2023. As the "official mobility platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 283405
• Published on 17/03/23 at 11:00
©  RBFA
Belgium : Fanatics (USA), licensing partner of the Royal Belgian Football Association until 2026

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a licensing agreement with the Royal Belgian Football Association (RBFA), announced the body on 14/03/2023. This "long term" partnership will cover Euro 2024 (in Germany) and the 2026 World Cup (in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 283207
• Published on 15/03/23 at 17:30
©  RFEF
Spain: TCL (televisions), official partner of the Spanish Federation (RFEF) for 4 years (2023-2026)

TCL, a Hong Kong-based electronics manufacturer, has become an official partner (2nd level) of the Spanish men's national football team with the Real Federacion Espanola de Futbol for four years (2023-2026), announced the Spanish Football Federation on 13/03/2023. The electronics company thus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283055
• Published on 14/03/23 at 17:30
©  Manchester United FC
Premier League: Cadbury (Mondelēz) extends as global partner of Manchester United from 2023-24

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as global partner (2nd level) of Manchester United FC (Premier League) from the 2023-24 season, announced the club on 14/03/2023. Cadbury has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 283005
• Published on 14/03/23 at 14:00