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©  Club Atlético de Madrid
LaLiga Santander: Dropbox (cloud storage), official partner of Atlético de Madrid from 2022-23

Dropbox, an American company specialised in cloud storage services, has become an official partner of Club Atlético de Madrid (LaLiga Santander) from the 2022-23 season, announced the club on 30/03/2023. Dropbox has the status of official partner, the 2nd level in the Madrid club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284805
• Published on 30/03/23 at 17:00
©  Paris Saint-Germain
Paris Saint-Germain: Amuse (JPN, entertainment), official partner in Japan until 2024-25

Amuse, a Japanese company specialised in the manufacture of pachinko (slot machines), has become a regional partner (5th level) of Paris Saint-Germain (Ligue 1 Uber Eats) in Japan until 2024-25, announced the club on 30/03/2023. "Paris Saint-Germain has a strong presence in Japan. In recent…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284765
• Published on 30/03/23 at 14:40
©  AC Milan
Serie A TIM: Molino Casillo (flour & wheat), official partner of AC Milan from 2022-23

Molino Casillo, an Italian food manufacturer specialised in flour and wheat products, has become a partner of AC Milan (Serie A TIM) from 2022-23, announced the club on 29/03/2023. Molino Casillo has the status of official partner, the third level in the Italian club's sponsorship hierarchy. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 284731
• Published on 30/03/23 at 10:20
©  NTF
News Tank Football: interviews and opinion pieces published in February & March 2023

"The ECA has evolved a lot recently under the chairmanship of Nasser Al-Khelaïfi (the Qatari replaced Andrea Agnelli, who resigned, on 21/04/2021). Nasser is very committed and has really brought a more collective approach. One can sometimes be surprised by this but it is the reality of things,…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 284719
• Published on 30/03/23 at 09:40
©  Sportem
Sportem: "Our goal is to become fans' 2nd favourite club after their favourite club" (AFC Ajax)

"We publish our content in English because we are an international club and we want to conquer the world: out of our 38 million subscribers, only 10% come from the Netherlands and 90% from the rest of the world. They wouldn't understand our content if it was published in Dutch! Our goal is to be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 284560
• Published on 28/03/23 at 17:35
©  FIBA
Fan experience/Basketball: FIBA to use LED glass floor for the first time in an official competition

The International Basketball Federation (FIBA) will use LED glass flooring for the first time in an official competition to project video elements at the 2023 Under-19 Women's Basketball World Cup in Spain (05-13/07/2023), announced the body on 27/03/2023. This new glass surface will be used for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Stadiums
• Article # 284416
• Published on 27/03/23 at 17:50
©  Le Coq Sportif
Paris 2024: capsule collection by Le Coq Sportif dedicated to the Place de la Concorde Olympic site

Le Coq Sportif has activated its partnership with the Paris 2024 Olympic Organising Committee and has launched a series of capsule collections aimed at "highlighting several iconic sites in the capital, future historical symbols of this 33rd Olympiad," announced the French equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 284403
• Published on 27/03/23 at 17:00
©  FC Barcelona
Sponsorship: European market estimated at a record €20.69bn in 2022, +4.4% vs 2021 (Nielsen/ESA)

The value of the European sports sponsorship market will reach a record €20.69bn in 2022, according to the ESA Sponsorship Market Overview report, published by the European Sponsorship Association (ESA) and UK consultancy Nielsen Sports on 23/03/2023. This is 4.4% higher than in 2021 (€19.8bn)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 284369
• Published on 27/03/23 at 14:00
©  News Tank
Weekly News Extra (20-24/03/2023)

• Club Atlético de Madrid (LaLiga Santander) has reached 135,000 members in 2022-23, a record for the Madrid club. • Chelsea FC (Premier League) have reportedly approached Fulham FC (Premier League) to explore the possibility of playing their home games at Craven Cottage while a new stadium is…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 284259
• Published on 24/03/23 at 16:35
©  FFF
FFF: Volkswagen (car manufacturer), major partner of the Federation since 2014, extends until 2026

The German car manufacturer Volkswagen has extended its partnership with the Fédération Française de Football (FFF) for three years, until the 2026 World Cup, announced the body on 24/03/2023. The German brand has been involved with the French Football Federation since 01/08/2014, and the renewed…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 284243
• Published on 24/03/23 at 15:20