Filter by domain
Filter by year
Filter by month
©  VMATCH
Agencies: VMATCH, founded by Hervé Bodinier, launches a division dedicated to luxury brands

VMATCH, a consultancy agency dedicated to "collaborative partnerships in and around sport and entertainment" has launched "VMATCH Luxury" a division specialised in premium and luxury brands on 17/04/2023. "More and more luxury brands are interested in sport and partnerships to communicate, in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication
• Article # 286450
• Published on 18/04/23 at 10:00
©  D.R.
Exclusive Events: "I wanted to make security a high value-added activity" (F. Kerzerho, CISPÉ)

"I created CISPÉ in August 2018. Event security and, more broadly, crowd management needed to be strengthened in three key areas: methods, tools and the integration of professionals with varied experience. I wanted to make security a high value-added activity. We have created a new profession…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 286404
• Published on 18/04/23 at 08:40
©  Sporsora
Marketing: 83% of French people believe sponsorship is useful for sport (Sporsora study)

• 84% of French people think that sponsorship makes brands more likeable when they are partners in sport; • 83% believe that sponsorship is useful for sport; • 80% are interested in sport; • 78% have a good opinion of sponsorship; • 72% consider sponsorship more effective than…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 286399
• Published on 17/04/23 at 15:30
©  Olympique de Marseille
Puma: a "Celebration" shirt created for the 30th anniversary of Olympique Marseille's European title

Puma has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched a "Celebration" shirt paying tribute to the 30th anniversary of the European title acquired by OM in the Champions League final versus AC Milan (1-0) on 26/05/1993, announced the club and its equipment…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 286317
• Published on 17/04/23 at 09:20
©  News Tank
Weekly News Extra (10-14/04/2023)

• The owners of Manchester United FC (Premier League) will launch a third bidding round for the sale of the club, with the aim of receiving a bid higher than £6bn (€6.8bn), according to the English media. • FIFA has launched the call for tenders for the broadcasting rights, in Switzerland and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 286256
• Published on 14/04/23 at 18:00
©  Business Wire
Women's World Cup 2023: Visa, partner of 33 women players with 100 days to go before kick-off

Visa has strengthened its commitment to women's football by partnering with and supporting 33 international women footballers, with 100 days to go until the Women's World Cup 2023 kicks off in Australia and New Zealand (20/07 to 20/08/2023), announced the payment solutions company on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 286238
• Published on 14/04/23 at 15:20
©  OL
Olympique Lyonnais: Noco replaces back shirt sponsor OOGarden, which was placed into receivership

Noco, an American manufacturer of automotive battery and charging devices, has been a major partner (2nd level) and a back shirt sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) since their match against FC Nantes (1-1, Matchday 28) on 17/03/2023, as confirmed by the club to News Tank on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 286105
• Published on 13/04/23 at 18:30
©  Premier League
Premier League: a ban on main shirt sponsorship by bookmakers from the 2026-27 season

The Premier League clubs have collectively agreed to ban sports betting operators as main shirt sponsors from the 2026-27 season, announced the English League on 13/04/2023. "The Premier League becomes the first sports league in the UK to take such a measure voluntarily in order to reduce…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Authorities, …
• Article # 286116
• Published on 13/04/23 at 16:00
©  FOM
Formula 1: a sponsorship deal with Paramount+ in addition to media rights agreement with Netflix

Paramount+, the VoD service of the US media conglomerate Paramount Global, has become an official partner of Formula One Group from 2023 as part of a "multi-year promotional deal," announced Formula One Management on 12/04/2023. The partnership began at the Australian Grand Prix in Melbourne on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 286071
• Published on 13/04/23 at 14:00
©  RCD Espanyol
LaLiga Santander: Skoda (car manufacturer) extends as official supplier of RCD Espanyol for 2023-24

The Czech car manufacturer Skoda has extended as the "official car partner" of RCD Espanyol (LaLiga Santander) for the 2023-24 season, announced the club on 11/04/2023. The agreement covers the men's and women's (Primera Federación, Spanish women's 2nd division) teams of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 285860
• Published on 12/04/23 at 16:40