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©  FC Schalke 04 / Bayer 04 Leverkusen
Bundesliga: Tradar (crypto/tokens), partner of Schalke 04 & Bayer Leverkusen until 2025-26

Tradar, a fan token application featuring football players published by the German startup MFC Labs, has become a partner of FC Schalke 04 and Bayer 04 Leverkusen (Bundesliga), announced both clubs on 09/05/2023. Both agreements cover three seasons (2023-2026). The platform benefits from the 4th…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 288660
• Published on 11/05/23 at 15:20
©  Paris SG
Ligue 1 Uber Eats: Visit Rwanda extends as a premium partner of Paris Saint-Germain until 2024-25

The Rwanda Development Board, the Rwandan agency for international investments ("Visit Rwanda"), has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) as a premium partner (2nd level) for three additional seasons (2022-2025), announced the Parisian club on 10/05/2023. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 288498
• Published on 11/05/23 at 08:40
Under Armour: a turnover of $5.903bn (+3%) & a net loss of $368.8m in 2023

Under Armour has posted a turnover of $5.903bn (€5.35bn) for the financial year 2023 (from 01/04/2022 to 31/03/2023), up 3% compared to 2022 ($5.727bn/€5.26bn), announced the American equipment manufacturer on 09/05/2023. The brand reported an operating loss of -$283.8m (-€261.4m, compared with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 288428
• Published on 10/05/23 at 13:00
©  MSC Cruises
Formula 1: MSC Cruises extends as a global partner of Formula One Group until 2026

MSC Croisières (MSC Cruises), a Geneva (SUI) based cruise line belonging to the MSC Group (shipping), will continue as a global partner of the Formula One Group for four seasons (2023-2026), announced the body on 05/05/2023. The brand has been involved with F1 since the 2022 season. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 288300
• Published on 09/05/23 at 10:40
©  News Tank
Weekly News Extra (01-05/05/2023)

• The Confederation of African Football has received expressions of interest from six countries in the bidding process to host the 2027 Africa Cup of Nations: Algeria, Botswana, Egypt, Kenya, Uganda and Tanzania (joint bid). • Real Madrid CF (LaLiga Santander) is opening an innovation laboratory…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 288239
• Published on 05/05/23 at 16:40
©  FAF
Algeria: adidas (GER) extends as equipment supplier of the Federation (FAF) until 2026

adidas has extended its contract as the official equipment supplier of the Algerian Football Federation (FAF) for four years (2023-2026), announced the two parties on 27/04/2023. The German brand has been committed to the body since 2015. This new agreement, "whose value and benefits greatly…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 288193
• Published on 05/05/23 at 15:20
©  Puma
Formula 1: Puma (GER), official supplier of licensed products from the 2024 season

The German equipment manufacturer Puma is to become an "official licensee" of Formula One under a multi-year deal from the 2024 season, announced Formula One Group on 04/05/2023. The first licensed products marketed under this partnership will be available in February 2024. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 288145
• Published on 05/05/23 at 13:40
©  NTF
News Tank Football: talks, interviews and opinion pieces published in April 2023

"The ECA wants to give the clubs a say in changing the rules, so that their voices are heard. It is the regulator (UEFA) that makes and enforces the rules, but we also want to participate in them so that these rules are adaptable and take into account local specificities," said Hugo Hamon, head of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 288101
• Published on 05/05/23 at 08:40
©  Gallagher
World Rugby: Gallagher (insurance), partner of women's rugby, including the WXV & the 2025 World Cup

Gallagher, an American insurance brokerage firm, has become an official partner of World Rugby as part of a "multi-year global partnership," announced the brand on 03/05/2023. The agreement covers women's rugby, including the XWV, a new annual global competition organised by the body, for the 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 288039
• Published on 04/05/23 at 16:55
©  LFC
Premier League: All Star Partners, official retail partner of Liverpool FC in China from 2023

All Star Partners, a Chinese company specialised in e-commerce and licensing for sports organisations, will become the "official retail partner" of Liverpool FC (Premier League) in China from 2023, announced the club on 01/05/2023. As part of the agreement, both parties will provide Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 288027
• Published on 04/05/23 at 10:40