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©  Decathlon
NBA: Decathlon extends licensed products partnership for 6 seasons (2023-2029)

Decathlon has extended its official partnership with the National Basketball Association (NBA) for the design, production and marketing of officially licensed NBA products for an additional six seasons (2023-2029), announced the French-based sporting goods design, production and distribution group…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 301940
• Published on 03/10/23 at 16:20
©  AC Milan
Serie A TIM: Snaifun (entertainment), premium partner of AC Milan from 2023-24

Snaitech, an Italian entertainment group has extended its partnership with AC Milan (Serie A TIM) to become, via its mobile app Snaifun, a premium partner (2nd level) from the 2023-24 season, announced the club on 02/10/2023. The brand had initially become an official partner (3rd level) of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 301800
• Published on 02/10/23 at 17:00
©  NTF
News Tank Football: interviews published in August & September 2023

"Generally speaking, football has evolved in terms of taking mental health into account. Employers are aware that they have to offer a healthy environment where people can flourish. It's not always easy when you see the arrival of investors, sporting difficulties, financial difficulties and so on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 301730
• Published on 02/10/23 at 14:00
©  Chelsea FC
Chelsea FC: Infinite Athlete (technology), main shirt sponsor for 2023-24 (€46.1m)

American AI technology company Infinite Athlete has become the main shirt sponsor of Chelsea FC (Premier League) for the 2023-24 season, announced the club on 30/09/2023. The agreement covers the club's men's and women's teams (Barclays Women's Super League). As well as appearing on the front…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 301742
• Published on 02/10/23 at 11:00
©  UEFA
UEFA: Engelbert Strauss (GER), sponsor of the Europa League & Europa Conference League (2024-2027)

Engelbert Strauss, a German manufacturer of workwear and protective equipment, has extended as an official sponsor of the Europa League and Europa Conference League for an additional three seasons (2024-2027), announced UEFA on 29/09/2023. The agreement was negotiated by the agency Team Marketing…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 301715
• Published on 02/10/23 at 09:40
©  News Tank
Weekly News Extra (25-29/09/2023)

• Engelbert Strauss, a German manufacturer of workwear and protective equipment, has extended as an official sponsor of the UEFA Europa League and Europa Conference League for an additional three seasons (2024-2027). • News Tank is organising Think Sport 2023 at the Maison du Handball in Créteil…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 301689
• Published on 29/09/23 at 17:50
©  Ryder Cup Europe
Golf: a record 7 global partners for the 44th Ryder Cup in Rome from 29/09 to 01/10/2023

A record seven global partners are supporting the Ryder Cup 2023, organised jointly by the PGA of America and Ryder Cup Europe (including the European Tour) at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023. Seven worldwide suppliers, 10 official suppliers and eight…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing
• Article # 301597
• Published on 29/09/23 at 10:00
©  DFB
Germany/DFB: TCL (televisions), official partner of the men’s national team (2023-2027)

TCL, a Hong Kong-based electronics and TV manufacturer, has become an official partner (2nd level) of the German men's national team with the Deutscher Fussball Bund for four years (2023-2027), announced the DFB on 28/09/2023. As part of this agreement, the TCL logo will be integrated into the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 301523
• Published on 28/09/23 at 15:10
©  Udinese Calcio
Udinese Calcio: back shirt sponsor Bluenergy obtains stadium naming rights for 2024-2027

Bluenergy, an Italian natural gas and electricity supplier, has extended its partnership with Udinese Calcio (Serie A TIM), for which it is already a back shirt sponsor (2017-2024), and has acquired the naming rights for the Stadio Friuli (25,132 capacity) for five years (2023-2028), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 301387
• Published on 27/09/23 at 16:00
©  EFL / James Marsh/Shutterstock Copyright (c) 2023
English Football League: extended deals with Puma (until 2026-27) & Football Manager (for 2023-24)

The German equipment manufacturer Puma has extended its role as "official supporter" (3rd level) and supplier of footballs for English Football League competitions for an additional three seasons (2024-2027), announced the governing body on 26/09/2023. The two parties joined forces for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 301374
• Published on 27/09/23 at 14:30