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©  The Fan Syndicate
Agencies: Raphaël Thierry (ex-Havas Paris) appointed commercial director of LAFOURMI

Raphaël Thierry has been appointed commercial director of LAFOURMI, a creative agency dedicated to the sports industry and part of The Fan Syndicate group, on 20/09/2023. Having joined LAFOURMI in July 2023, he has joined the management board and taken charge of developing the client portfolio…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication
• Article # 300572
• Published on 20/09/23 at 10:40
©  L'Equipe
Demain le Sport: "Web3 responds to the majority of rights holders' strategies" (N. Julia, Sorare)

"We're not trying to compete with anyone (video games, collectables): we're offering a new market. One of the motivations for rights holders to invest in Web3 is to engage fans and make them want to consume more sport. Web3 is a pillar that responds to the majority of rights holders' strategies…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 300562
• Published on 20/09/23 at 10:00
©  UEFA
UEFA: Heineken (beer) extends as a partner of the Champions League for 2024-2027

Dutch brewer Heineken has extended its partnership with UEFA and will remain a partner of the Champions League for an additional three seasons (2024-2027), announced the governing body on 19/09/2023. The agreement also covers the rights to the UEFA Super Cup. The group will continue to benefit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 300520
• Published on 19/09/23 at 16:55
©  UEFA
UEFA: eight official Champions League partners, seven for the Europa League in 2023-24

Mastercard (payment solutions, USA), Heineken (beer, NED), PepsiCo (beverages, USA), Just Eat Takeaway.com (meal delivery service, NED), FedEx (logistics, USA), PlayStation (video games console, Sony, JPN), Oppo (smartphones, CHN) and Turkish Airlines (airline, TUR) are the eight official partners…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 300461
• Published on 19/09/23 at 16:00
©  Alpine
Formula 1: Xbox (video games, Microsoft), official partner of BWT Alpine F1 Team from 2023

Xbox, a subsidiary of Microsoft Gaming, the video games arm of the eponymous American company, has become the "official console partner" of the BWT Alpine F1 Team from 2023 and for several seasons, announced the team on 18/09/2023. This is Xbox's first partnership in Formula 1. The American…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 300427
• Published on 19/09/23 at 11:30
©  GR0UP Communications
RC Strasbourg Alsace: Hager (electrical installations) extends as pocket sponsor (2023-2027)

Hager Group, a German group providing solutions and services for electrical installations in buildings, has extended its contract as main partner and pocket sponsor of RC Strasbourg Alsace (Ligue 1 Uber Eats) for four seasons (2023-2027), announced the club on 15/09/2023. Hager has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300328
• Published on 18/09/23 at 15:20
©  News Tank
Weekly News Extra (11-15/09/2023)

• Claire Sumner, ex-BBC, has joined the Premier League as chief policy and corporate affairs officer. • Parma Calcio 1913 (Serie A TIM) will invest €138m in the renovation of the Stadio Ennio Tardini, which belongs to Parma town council and will be fully supported by the club in exchange for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 300234
• Published on 15/09/23 at 17:22
©  FC Inter Milan
Serie A TIM: U-Power (workwear) back shirt sponsor of FC Inter Milan for 2023-2026

U-Power, an Italian manufacturer of safety footwear and workwear, has become a back shirt sponsor of all FC Inter Milan (Serie A TIM) teams for four seasons (2023-2027), announced the club on 14/09/2023. The Paruzzaro-based company joins Parmount+ (VoD services, main shirt sponsor) and eBay…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300231
• Published on 15/09/23 at 16:47
©  FC Inter Milan
Serie A TIM: BPER Banca (bank, ITA), official partner of FC Inter Milan for 2023-2026

BPER Banca, an Italian bank, has become the official banking partner of FC Inter Milan (Serie A TIM) for three seasons (2023-2025), announced the club on 13/09/2023. The Modena-based company has the status of official partner, the third level in the Milanese club's sponsorship hierarchy. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 300222
• Published on 15/09/23 at 15:50
UEFA: Wiesenhof (poultry, GER), fifth national partner of Euro 2024

Wiesenhof, a German poultry producer (PHW-Gruppe), has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 15/09/2023. As part of this partnership, the German brand will give fans "daily opportunities to win VIP tickets" to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 300178
• Published on 15/09/23 at 13:00