Sponsors & Partners: archives February, 2024 (page 5/7)

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2023-24 Champions League: adidas & UEFA present the "UCL Pro Ball London" for the knockout stages

adidas and UEFA have unveiled the "UCL Pro Ball London" the official match ball for the 2023-24 Champions League knockout stages, on 12/02/2024. The ball will be used from the Round of 16, scheduled for 13, 14 (first legs), 20 and 21/02/2024 (second legs). The final of the competition will be…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 314881
• Published on 12/02/24 at 14:30

UEFA: Just Eat Takeaway.com extends as a partner of the European Cups for the 2024-2027 cycle

Just Eat Takeaway.com, a Dutch food delivery service, has extended its partnership with the UEFA Champions League, Europa League and Europa Conference League for an additional three seasons (2024-2027), announced UEFA on 12/02/2024. As for the previous cycle (2021-2024), this renewed agreement…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 314857
• Published on 12/02/24 at 13:00

Weekly News Extra (05-09/02/2024)

• "FIFA wishes to clarify that reports of the so-called 'blue card' (temporary exclusion of a player) at elite levels of football are incorrect and premature," said the International Federation on 08/02/2024, reacting to article in the British media according to which the IFAB was considering…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 314747
• Published on 09/02/24 at 16:30

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 314727
• Published on 09/02/24 at 13:40

Basketball: Emirates (airline) partner of the NBA & title sponsor of the Emirates NBA Cup

Emirates has become an official partner of the National Basketball Association from the 2023-24 season, announced the body on 08/02/2024. The airline will also acquire the naming rights to the Emirates NBA Cup (the official tournament introduced by the NBA in 2023-24) from the 2024-25…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 314622
• Published on 08/02/24 at 16:35

Olympique de Marseille: Holy (energy drinks) official partner from 2023-24

Holy, a German energy drink brand, has become an official partner of Olympique de Marseille (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 07/02/2024. Holy benefits from the third level in the French club's sponsorship hierarchy, alongside seven other brands. The company…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314538
• Published on 08/02/24 at 10:40

Saudi Arabia: adidas succeeds Nike as equipment supplier of Al Nassr FC for 3 seasons (2024-2027)

adidas has become the official equipment supplier of Al Nassr FC (Roshn Saudi League) for three seasons (2024-2027), announced the Saudi club on 07/02/2024. The German brand succeeds American equipment manufacturer Nike, which supplied the club's kit for the 2023-24 season. This is Al Nassr's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 314453
• Published on 07/02/24 at 14:30

Olympique Lyonnais: adidas extends as equipment supplier for four seasons (2025-2029)

adidas has extended as equipment supplier of Olympique Lyonnais (Ligue 1 Uber Eats) for four additional seasons, over the 2025-2029 cycle, announced the club on 06/02/2024. The German brand has been a partner of OL since the 2010-2011 season, paying the club an estimated €11m a year over the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 314387
• Published on 07/02/24 at 10:40

Serie A TIM: ComAve (e-commerce) & Tamias (POS systems), global partners of AC Milan from 2023-24

ComAve, a global e-commerce platfrom and Tamias, a British point-of-sale software programme, have become global partners (third level) of AC Milan (Serie A TIM), announced the Italian club on 06/02/2024. As part of the agreement, "ComAve and Tamias will collaborate to build an ecosystem of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 314373
• Published on 07/02/24 at 10:00

News Tank Football: interviews & analyses published in January 2024

• "While the decision on 21/12/2023 clearly opens a breach in UEFA's monopoly on the organisation of competitions in Europe, it does not appear, at least in the short term, to call into question the entire architecture of European football," said Charles Amson, a lawyer at the Paris Bar who…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Sporting Goods & Brands, …
• Article # 314339
• Published on 07/02/24 at 08:40