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©  AS Roma
Serie A TIM: IBL Banca (bank) official partner of AS Roma from 2023-24

The Italian banking group IBL Banca has become an official partner of AS Roma (Serie A TIM) from the 2023-24 season, announced the club on 05/02/2024. Under the agreement, which covers both the men's and women's teams (Serie A Femminile eBay), the brand becomes the Italian club's "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314317
• Published on 06/02/24 at 15:50
©  Lega Serie A
Italy: Enilive (mobility) succeeds TIM as title sponsor of the Serie A for 2024-2027 (€22m/year)

Enilive, a mobility brand owned by Italian energy supplier Eni, has acquired the naming rights to the Italian top flight for three seasons from 2024-25 (i.e. the 2024-2027 cycle), announced Lega Serie A, the competition's organising body, following its general meeting on 05/02/2024. Under the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 314292
• Published on 06/02/24 at 15:20
©  Under Armour
Under Armour: Kevin Ross appointed SVP, managing director for EMEA

Kevin Ross has been appointed senior vice president, managing director for Europe, the Middle East and Africa at Under Armour, announced the American equipment manufacturer on 05/02/2024. He will take up his post on 12/02/2024 and will report to Stephanie Linnartz, president and CEO of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 314279
• Published on 06/02/24 at 13:00
©  LoL Esports / Riot Games
esports: Uber Eats official partner of the League of Legends EMEA Championship (LEC) in 2024

Uber Eats, a shopping and meal delivery app, has become an official partner of the League of Legends EMEA Championship (LEC) in 2024, announced LoL Esports, an entity belonging to publisher Riot Games which manages the marketing of the competitive circuit, on 05/02/2024. The logo of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 314150
• Published on 05/02/24 at 13:40
©  Sela
adidas: partnership with Sela (events, KSA) to develop activations in Saudi Arabia

German sports equipment manufacturer adidas and Saudi events company Sela, owned by Saudi sovereign wealth fund Public Investment Fund (PIF), have entered into a strategic partnership to "develop new youth programmes" in Saudi Arabia, announced the two parties on 02/02/2024. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, International development, Sporting Goods & Brands, …
• Article # 314048
• Published on 05/02/24 at 08:40
©  Formula One Management
Formula 1: Ferrari shares up 10% on New York Stock Exchange after news of Lewis Hamilton's arrival

British driver Lewis Hamilton (Mercedes-AMG Petronas F1 Team), seven-time Formula 1 world champion, will drive for Scuderia Ferrari from 2025 as part of a multi-year contract, announced the Italian team on 01/02/2024. This announcement, coupled with Ferrari's impressive financial results…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, Marketing - Communication
• Article # 314046
• Published on 02/02/24 at 17:31
©  News Tank
Weekly News Extra (29/01-02/02/2024)

• The French Senate is to launch a fact-finding mission into the Ligue de Football Professionnel commercial company set up with investment fund CVC Capital Partners in 2023, while the French National Financial Prosecutor's Office (PNF) is also looking into the deal following a complaint lodged by…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 314021
• Published on 02/02/24 at 16:30
©  Juventus FC
Serie A TIM: Zondacrypto (crypto trading) sleeve sponsor of Juventus FC from 2023-24

Zondacrypto, a cryptocurrency exchange platform of Polish origin based in Estonia, has become an official partner (3rd level) and sleeve sponsor of Juventus FC (Serie A TIM) from the 2023-24 season, announced the club on 02/02/2024. The agreement covers the club's men's team. The Turin club had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 313983
• Published on 02/02/24 at 14:40
©  Real Madrid CF
Real Madrid CF: HP (IT) becomes the club's first ever sleeve sponsor (2023-2027)

HP Inc, an American computer hardware manufacturer, has become a major partner and sleeve sponsor of Real Madrid CF (LALIGA EA Sports) for three and a half seasons (2023-2027), announced the club on 02/02/2024. The American company is the first to occupy this sponsorship space in the Madrid club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 313985
• Published on 02/02/24 at 14:00
©  Arsenal FC
Arsenal FC: Sohba (real estate, UAE) becomes the club's "first ever" training centre naming partner

Sohba Realty, a luxury property developer based in Dubai (UAE), has become a principal partner of Arsenal FC (Premier League) and has acquired the naming rights to the Colney training centre from the latter, which will be known as "Sobha Realty Training Centre", announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 313972
• Published on 02/02/24 at 13:00