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©  Emirates
Tennis: Emirates now partner of the 4 Grand Slam tournaments after an agreement with Wimbledon

Emirates has become an official partner of Wimbledon as part of a "multi-year" agreement from the 2024 edition (scheduled from 01 to 14/07), announced the All England Lawn Tennis Club (AELTC) on 22/02/2024. The Emirati airline now has sponsorship contracts with all four Grand Slam tournaments…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 316067
• Published on 22/02/24 at 17:00
©  Inter Miami
United States/MLS: JPMorgan Chase (bank) acquires naming rights to Inter Miami's stadium

JPMorgan Chase & Co, an American holding company specialised in financial services, has acquired the naming rights to the stadium of Club Internacional de Fútbol Miami (MLS) as part of a "multi-year partnership" starting with the 2024 season, announced the franchise on 20/02/2024. The stadium will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 315913
• Published on 21/02/24 at 17:10
©  Aston Villa FC
UEFA: 23% of the main shirt sponsors of top flight clubs are betting operators in 2023-24

23% of clubs in Europe's top leagues have a sports betting operator as their main shirt sponsor in 2023-24, according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 14/02/2024. This figure represents an increase of 1% compared to the 2022-23…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 315878
• Published on 21/02/24 at 16:00
©  FIA
Formula 1: AlphaTauri, former namer of Visa Cash App RB F1 Team, becomes FIA's 1st clothing partner

AlphaTauri, a clothing brand belonging to the Austrian Red Bull Group, has become the "first official clothing partner" in the history of the Fédération Internationale de l'Automobile (FIA) for three seasons (2024-2026), announced the governing body on 19/02/2024. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315754
• Published on 21/02/24 at 11:30
©  Villarreal CF
LALIGA EA Sports: Ascale (kitchens) back shirt sponsor of Villarreal CF until 2024-25

Ascale, a kitchen and furniture brand belonging to the Spanish group Pamesa, has become a back shirt sponsor of Villarreal CF (LALIGA EA Sports) until the end of the 2024-25 season, announced the club on 19/02/2024. The Spanish brand has the status of official sponsor, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 315800
• Published on 21/02/24 at 10:40
©  Manchester City FC
Manchester City FC: Qualtrics (software) extends as a global partner from 2023-24

Qualtrics, an American company specialised in experience management software, has extended its role as global partner (first level) of Manchester City FC (Premier League) from the 2023-24 season, announced the club on 19/02/2024. The two parties have been linked since the 2021-22 season. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 315790
• Published on 21/02/24 at 09:20
©  FC Schalke 04
FC Schalke 04: Sportfive signs 5-year partnership for the marketing of sponsorship & hospitality

The German division of the sports marketing agency Sportfive has signed a five-year partnership (until 2029) with FC Schalke 04 (Bundesliga) focused on "the marketing of sponsorship and hospitality," announced the club on 20/02/2024. As part of the agreement, "the marketing rights and thus the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 315741
• Published on 20/02/24 at 16:30
©  UEFA
UEFA: €8.4bn in projected commercial revenue from clubs in 2023, 30% higher than before the pandemic

The projected commercial revenues of the clubs in the main European top flight leagues for the 2023 financial year (2022-23 season) amount to a cumulative €8.4bn, an increase of 30% compared to the last pre-pandemic financial year (2018-19), according to UEFA in its annual report "The European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 315731
• Published on 20/02/24 at 16:00
©  News Tank
Weekly News Extra (12/02-16/02/2024)

• Jim Ratcliffe's purchase of a 25% stake in Manchester United FC (Premier League) and his subsequent investment of $300m in the club, announced on 24/12/2023, have been approved by the Premier League board, according to the League on 13/02/2024. The FA also approved the deal on the same day. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 315497
• Published on 16/02/24 at 16:30
©  RCD Mallorca
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 315462
• Published on 16/02/24 at 14:30