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©  Liverpool FC
Liverpool FC: AXA (insurance) to continue as training kit sponsor (2024-2029)

AXA, a French insurance company, has extended as a principal partner and training kit sponsor of Liverpool FC (Premier League) for an additional five seasons, covering the 2024-2029 cycle, announced the club on 30/04/2024. The agreement concerns the club's men's and women's (Barclays Women's Super…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 323579
• Published on 30/04/24 at 15:00
©  Legends
Agencies: Dan Levy appointed CEO of Legends (venue management, merchandising, e-commerce)

Dan Levy has been appointed CEO of Legends, announced the American agency specialised in providing "global solutions" for sports and entertainment organisations and venues on 23/04/2024. Dan Levy, who has been interim CEO of Legends since March 2023, succeeds Shervin Mirhashemi, who has held the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Merchandising - Licensing, …
• Article # 323245
• Published on 26/04/24 at 16:35
©  D.R.
Weekly News Extra (22-26/04/2024)

• FC Barcelona (LALIGA EA Sports) have signed a five-year partnership with German company TK Elevator for the supply of 69 lifts and 78 escalators at the Spotify Camp Nou, which is currently being renovated. • France's Olivier Giroud (AC Milan) has been appointed ambassador for Rexona, a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 323224
• Published on 26/04/24 at 16:15
©  Two Circles
Juventus FC: 5-year agreement with Two Circles to "enhance the new commercial partnership programme"

Juventus FC (Serie A TIM) has signed a five-year agreement (2024-2028) with Two Circles to "collaborate on the club's new commercial partnerships programme," announced the UK marketing agency on 25/04/2024. "This strategic partnership is set to significantly enhance the commercial programme of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Sponsors - Partners
• Article # 323201
• Published on 26/04/24 at 14:30
©  M6
GL events: Nicolas de Tavernost named vice-chairman of the board & chairman of a strategy committee

Nicolas de Tavernost (73), former president of the management board for the private free-TV group M6, has been appointed vice-chairman of the board of directors at GL events, announced the French events group on 25/04/2024. He will also chair a "strategy committee" newly created by the group…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Governance, Marketing - Communication, …
• Article # 323181
• Published on 26/04/24 at 13:40
©  FIFA
FIFA: Aramco (oil, Saudi Arabia) "major worldwide partner" for the 2024-2027 cycle

Saudi Aramco (Arabian American Oil Company), the Saudi national oil and gas company, has become a "major worldwide partner" of FIFA for the 2024-2027 cycle (four years), announced the two entities on 25/04/2024. Aramco joins adidas (equipment manufacturer), The Coca-Cola Company (American…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 323076
• Published on 25/04/24 at 17:10
©  HP
Formula 1: HP (IT) title sponsor of Scuderia Ferrari HP from the Miami GP in 2024

American hardware manufacturer HP Inc. is to become the main partner and title sponsor of Scuderia Ferrari HP from the 2024 Miami Grand Prix (held in Florida, USA, from 03 to 05/05/2024) as part of a multi-year agreement, announced the Italian team on 24/04/2024. According to the US media, HP…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 322916
• Published on 24/04/24 at 16:55
©  Manchester City FC
Manchester City FC: Quidd (digital collectibles marketplace) global partner from 2023-24

Quidd, a digital collectibles and NFT marketplace and subsidiary of the Hong Kong-based game software company and venture capital company Animoca Brands, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 322874
• Published on 24/04/24 at 14:30
©  Olympique de Marseille
Olympique de Marseille: two matches "in the colours of Africa" at the Velodrome on 24 & 28/04/2024

Olympique de Marseille (Ligue 1 Uber Eats) will be "celebrating the African continent and its millions of Olympic supporters" when it hosts OGC Nice at the Stade Orange Vélodrome on Wednesday 24 (postponed match from Matchday 29 of the French league) and RC Lens on Sunday 28/04/2024 (Matchday 31…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 322782
• Published on 24/04/24 at 09:20
©  FC Barcelone
FC Barcelona: Vueling official airline of the women's team until 2025-26

Vueling, a Spanish airline based in Barcelona and a member of the British International Airlines Group, has become the official airline of FC Barcelona's women's first team (Liga F) from the 2023-24 season until 30/06/2026, announced the club on 23/04/2024. As part of the agreement, Vueling…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 322735
• Published on 23/04/24 at 16:35