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©  Olympique de Marseille
Ligue 1: Randstad (HR) renews as training shirt sponsor of Olympique de Marseille until 2026-27

Randstad France, the national subsidiary of the Dutch human resources group, has renewed its agreement as training shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for an additional three seasons (2024-2027), announced the club on 22/04/2024. The deal, which has only applied to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 322616
• Published on 23/04/24 at 08:40
©  adidas
Germany: adidas CEO Bjørn Gulden describes Nike's €100m/year offer to DFB as "inexplicable"

In an interview with Agence France-Presse (AFP) on 19/04/2024, Bjørn Gulden, CEO of adidas AG, described the bid submitted by Nike and selected by the Deutscher Fussball Bund to equip Germany's national teams for the 2027-2034 cycle as "inexplicable". To succeed the German brand, which has…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners
• Article # 322605
• Published on 22/04/24 at 17:05
©  Aston Villa FC
Premier League: Betano (betting) main shirt sponsor of Aston Villa FC for 2024-25 & 2025-26

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become the main shirt sponsor of Aston Villa FC (Premier League) as part of a two-year agreement, for the 2024-25 and 2025-26 seasons, announced the club on 22/04/2024. Betano's logo will replace BK8, a Maltese sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 322576
• Published on 22/04/24 at 15:50
©  Toulouse FC
Ligue 1 Uber Eats: Nike to succeed Craft as equipment supplier of Toulouse FC from 2024-25

Nike is to become the official equipment supplier of Toulouse FC (Ligue 1 Uber Eats) from the 2024-25 season as part of a multi-year partnership, announced the French club on 22/04/2024. A special feature of this contract is that Toulouse FC will retain control of all distribution in its…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 322540
• Published on 22/04/24 at 13:40
©  D.R.
Weekly News Extra (15-19/04/2024)

• The Spanish Footballers' Association (AFE) and ProLiga, which represents Spanish amateur clubs, have signed the first ever collective agreement dedicated to Primera Federación (D3) players, which they presented on 15/04 as "an important step towards the necessary professionalisation of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 322434
• Published on 19/04/24 at 16:30
©  Athletic Club Bilbao
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 322383
• Published on 19/04/24 at 13:10
©  D.R.
Los Angeles 2028: Salesforce terminates its partnership with the Organising Committee & Team USA

Salesforce, an American software company, has "decided to amicably part ways" with Los Angeles 2028, said the two entities to several US media on 16/04/2024. The partnership with Team USA (the US Olympic team) has also been terminated. The American company had initially become a founding…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Olympics, …
• Article # 322284
• Published on 18/04/24 at 16:00
©  LVMH
Paris 2024: Berluti (LVMH) unveils French athletes' uniforms for the opening ceremonies

Berluti, a French leather goods and ready-to-wear brand owned by the LVMH group, has unveiled the uniforms that will be worn by French athletes at the opening ceremonies of the Paris 2024 Olympic and Paralympic Games, with less than 100 days to go until the opening ceremony of the Olympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 322099
• Published on 17/04/24 at 14:15
©  D.R.
Paris 2024: "We use merchandising to promote the brand & fan experience" (P. Guiramand, Sporeo)

"We had already identified the Forum des Halles (Paris, 1st arrondissement) as the heart of Paris 2024's first retail activation, long before Westfield (an Australian shopping centre chain belonging to the Unibail-Rodamco-Westfield Group) became an official supporter of the Games. What was needed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 322026
• Published on 17/04/24 at 10:20
©  NTF
News Tank Football: elections, appointments & departures in March 2024

• Alexander Wehrle's term of office as chairman of the supervisory board of DFB GmbH & Co KG, the Deutscher Fussball Bund's commercial structure, has been extended for a further two years by the German Football Association's executive committee, announced the DFB on 08/03/2024. • Germany's Rolf…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Media, …
• Article # 321853
• Published on 16/04/24 at 08:40