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©  BVB
Bundesliga: StarGames (online casino) premium partner of Borussia Dortmund from 2024-25

StarGames, an online casino platform based in Malta, has become a premium partner (3rd level) of Borussia Dortmund as part of a multi-year agreement, announced the German club on 05/08/2024. As Borussia Dortmund's "online gaming provider" StarGames will benefit from visibility at "all…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 334359
• Published on 05/08/24 at 14:00
©  Atalanta BC
Serie A Enilive: Zondacrypto (trading) sleeve sponsor of Atalanta BC for 3 seasons (2024-2027)

Zondacrypto, a cryptocurrency exchange platform of Polish origin based in Estonia, has become the sleeve sponsor of Atalanta BC (Serie A Enilive) for three seasons, over the 2024-2027 cycle, announced the club on 02/08/2024. The agreement, which also gives the brand the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334344
• Published on 05/08/24 at 11:00
©  D.R.
Weekly News Extra (29/07-02/08/2024)

• Daniel Levy, chairman of Premier League side Tottenham Hotspur FC, is negotiating with several investors to sell around 10% of the club's shares for an estimated €400m, according to the British media. • The SAFF has presented the second version of its development programme for women's teams…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 334291
• Published on 02/08/24 at 16:20
©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334273
• Published on 02/08/24 at 13:00
©  Juventus FC
Serie A Enilive: after SSC Napoli, Enel (energy) partners with Juventus FC from 2024-25

Italian energy supplier Enel has become an official partner (3rd level) of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 01/08/2024. As part of the agreement, Enel will benefit from visbility on the pitch, on LED panels, on big screens and on interview backdrops…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334201
• Published on 01/08/24 at 18:00
©  Sony
NFL: Sony (electronics) to roll out Hawk-Eye technology during the 2024-25 pre-season

Sony Group Corporation, a Japanese multinational specialised in electronics and entertainment (telephony, computing, video games, music, cinema, audiovisual, etc.), has become the "official technology partner" of the NFL from 2024-25, announced the North American league on 31/07/2024. As part…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Game - pitch, …
• Article # 334179
• Published on 01/08/24 at 14:30
©  The FA
The Football Association: Emirates (airline) extends FA Cup naming rights for 2024-2028

The airline Emirates has extended its naming rights to the FA Cup for a further four seasons over the 2024-2028 cycle, announced The Football Association on 01/08/2024. The competition will continue to be known as the Emirates FA Cup. The airline acquired the rights on 30/05/2015 for an annual…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 334175
• Published on 01/08/24 at 14:05
©  NTF
News Tank Football: interviews & opinion pieces published in July 2024

• "The 2024 summer tour to the United States is the next step in our development. We started 15 years ago in the 5th division and the club just keeps growing. We managed to establish ourselves as a top European club. We're growing as a club but we're also growing as a brand, with increasingly more…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Professional leagues, …
• Article # 334157
• Published on 01/08/24 at 13:00
©  FC Bayern Munich
Bayern Munich: Tiger Balm (pain relief gels), regional partner in Southeast Asia & China (2024-2028)

Tiger Balm, a manufacture of topical pain relief gels and ointments distributed by Singaporean company Haw Par Healthcare, has become a regional partner (5th level) of FC Bayern Munich (Bundesliga) for four seasons (2024-2028), announced the German club on 29/07/2024. According to Bayern, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 334125
• Published on 01/08/24 at 10:30