Filter by domain
Filter by year
Filter by month
©  RB Leipzig
Sponsorship: major changes for Bundesliga clubs for the 2024-25 season

With six clubs under contract, Puma is the most represented equipment supplier among the eight brands partnered with the 18 clubs that make up the Bundesliga in 2024-25 (compared with 10 brands in 2023-24). The German brand is ahead of its American rival Nike, which is represented by three clubs…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 335079
• Published on 21/08/24 at 08:40
©  D.R.
UEFA: bet365 first sports betting operator to partner the Champions League for 2024-2027

British online gaming operator bet365 has become the "first global sports betting partner" of the Champions League over the 2024-2027 cycle (three seasons), announced UEFA on 20/08/2024. This is the first time that a bookmaker has sponsored the competition. Like the six other official sponsors…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 335067
• Published on 20/08/24 at 16:30
©  D.R.
Sponsorship: Betway (sports betting), partner of Bologna FC & Nottingham Forest in 2024-25

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Nottingham Forest FC (Premier League) and Bologna FC 1909 (Serie A Enilive), announced the two clubs on 16 and 19/08/2024 respectively. The bookmaker has the status of "top partner" the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335021
• Published on 20/08/24 at 10:40
©  AS Monaco FC
AS Monaco FC: Linebet (sports betting), regional partner in sub-Saharan Africa & the MENA region

Cypriot sports betting operator Linebet has become a partner of AS Monaco FC (Ligue 1 McDonald's) in sub-Saharan Africa and the MENA region for the 2024-25 season, announced the club on 16/08/2024. The bookmaker has the status of regional partner, the fifth level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334969
• Published on 19/08/24 at 15:25
©  Stade Rennais FC
Ligue 1 McDonald's: Launay (real estate) extends as pocket sponsor of Stade Rennais FC (2024-2029)

French real estate developer Groupe Launay has extended as a pocket sponsor (left) of Stade Rennais FC (Ligue 1 McDonald's) for a further five seasons, from 2024-2029, announced the club on 16/08/2024. The company has the status of official sponsor, the highest level in the Breton club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334966
• Published on 19/08/24 at 15:05
©  Manchester United FC
Manchester United FC: Qualcomm extends until 2028-29 & becomes the club's first back shirt sponsor

American technology company Qualcomm, main shirt sponsor of Manchester United FC (Premier League) via its Snapdragon brand, has extended its partnership with the club, announced the company on 15/08/2024. The agreement, which covered the 2024-2027 cycle, has been extended to the end of 2028-29…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334932
• Published on 19/08/24 at 11:30
©  Chelsea FC
Premier League: Fever (entertainment discovery) sleeve sponsor of Chelsea FC for the 2024-25 season

Fever, a leisure and entertainment events listing platform, has become a principal partner (1st level) and sleeve sponsor of Chelsea FC (Premier League) for the 2024-25 season, announced the club on 18/08/2024. The agreement also covers the club's women's team (Barclays Women's Super League) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334922
• Published on 19/08/24 at 10:10
©  Emirates
Tennis: Emirates to continue as "official airline partner" of the US Open from 2024

Emirates, will continue as the "official airline partner" (first level) of the US Open for a 13th consecutive year in 2024 (played from 26/08 to 08/09), announced the United States Tennis Association (USTA), the tournament's organising body, on 15/08/2024. As part of the renewal of this…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 334911
• Published on 19/08/24 at 09:25
©  Concacaf
Concacaf: strategic partnership with Saudi fund PIF & Riyadh Air (KSA) becomes an official sponsor

Concacaf has entered into a "multi-year partnership" with the Public Investment Fund (PIF), under which the Saudi Arabian public investment fund will be associated with all men's, women's and youth national team competitions, as well as club competitions organised by the Confederation, it…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, International authorities, Sponsors - Partners, …
• Article # 334882
• Published on 16/08/24 at 16:15
©  Lega Serie A
Italy/Lega Serie A: Iliad (technology) presenting partner of VAR & goal-line technology

Iliad, a French telecommunications group and parent company of operator Free, has become the "innovation and technology partner" of the Lega Serie A from the 2024-25 season, announced the Italian professional league on 16/08/2024. As part of the agreement, the French company will become the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 334880
• Published on 16/08/24 at 15:45