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©  FIGC
Italy/FIGC: eBay (e-commerce) extends as title sponsor of the Serie A Femminile for 2024-25

The American e-commerce platform eBay has extended as the title sponsor of Serie A Femminile for the 2024-25 season, announced the Federazione Italiana Giuoco Calcio on 27/08/2024. The Italian women's first division will therefore retain the name Serie A Femminile eBay. The American group had…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335623
• Published on 28/08/24 at 11:00
©  Liverpool FC
Premier League: Ladbrokes (bookmaker) betting partner of Liverpool FC from 2024-25

British sports betting operator Ladbrokes (Entain plc Group) has become the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year" deal from the 2024-25 season, announced the club on 23/08/2024. Under the terms of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335444
• Published on 26/08/24 at 17:05
©  Legends
Agencies: Legends (venue management, merchandising & e-commerce) acquires ASM Global

The US commercial stadium and entertainment venue management agency Legends has completes the acquisition of ASM Global (USA, venue management and events) on 23/08/2024. The transaction, which is the result of an agreement reached between the two parties on 07/11/2023, "creates the world's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Investment - Shareholding, Marketing - Communication, …
• Article # 335424
• Published on 26/08/24 at 16:00
©  FC Inter Milan
Serie A Enilive: Gate.io (crypto) succeeds eBay as sleeve sponsor of FC Inter Milan from 2024-25

Gate.io, a cryptocurrency exchange platform based in the Cayman Islands, has become the sleeve sponsor of FC Inter Milan (Serie A Enilive) from the 2024-25 season, announced the club on 25/08/2024. The agreement also covers the club's women's (Serie A Femminile eBay) and youth teams. "The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335384
• Published on 26/08/24 at 11:30
©  RB Leipzig
Bundesliga: Kraken (crypto trading), sleeve sponsor RB Leipzig from 2024-25

Kraken, a cryptocurrency trading platform, has become a sleeve sponsor of RB Leipzig (Bundesliga) from the 2024-25 season, announced the club on 23/08/2024. As part of the deal, the brand will benefit from the status of "exclusive partner", the highest level in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335365
• Published on 26/08/24 at 10:05
©  D.R.
Weekly News Extra (12-23/08/2024)

• The DFB has announced a total of €74.2m in prize money for the clubs taking part in the 2024-25 DFB-Pokal , including €4.32m for the winners of the competition. • English music artist Ed Sheeran has acquired a 1.4% minority stake in Ipswich Town FC (promoted to the Premier League), for which he…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 335321
• Published on 23/08/24 at 17:10
©  BVB
Bundesliga: RWE (energy) premium & sustainability partner of Borussia Dortmund for 6 years from 2024

RWE, a multinational energy company headquartered in Essen (GER), has become a premium partner (3rd level) and sustainability partner of Borussia Dortmund (Bundesliga), as part of a "six-year" agreement (until 2030), announced the club on 22/08/2024. As part of the agreement, "RWE will develop…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 335316
• Published on 23/08/24 at 16:00
©  TikTok
Paris 2024 Paralympic Games: IPC partners with TikTok after an agreement signed with YouTube

The International Paralympic Committee has teamed up with the social network TikTok as part of "a strategic framework focused on engaging fans" ahead of the Paris 2024 Paralympic Games, announced the IPC on 22/08/2024, the day after it signed a broadcasting agreement with YouTube (see…
Domain(s): Sponsors & Partners, Media
• Category(ies): International authorities, Media, Sponsors - Partners, …
• Article # 335296
• Published on 23/08/24 at 13:00
©  DFL
DFL: Bundesliga matches & on-demand content to be broadcast in BMW vehicles in 2024-25

The Deutsche Fußball Liga has extended its cooperation agreement with BMW, under which the two partners will make content available via in-car entertainment systems in the German car manufacturer's vehicles, announced the league on 22/08/2024. Launched during the 2023-24 season, this "pilot…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 335288
• Published on 23/08/24 at 10:55
©  RB Leipzig
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 335266
• Published on 23/08/24 at 09:20