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©  Arsenal FC
Sponsorship: major changes for Premier League clubs for the 2024-25 season

With six clubs under contract, two more than in the previous season, adidas is the most represented equipment supplier among the seven brands partnered with the 20 clubs that comprise the 2024-25 Premier League (compared with eight equipment suppliers in 2023-24). The German group has the most…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334785
• Published on 13/08/24 at 14:30
©  LALIGA
LALIGA: Luckia (betting) regional partner in Spain & Mexico for three seasons (2024-2027)

Luckia, a Spanish online sports betting and casino operator, has become an official partner of LALIGA in Spain and Mexico for three seasons (2024-2027), announced the Spanish body on 12/08/2024. As part of the agreement, the brand will acquire the marketing rights to LALIGA EA Sports and LALIGA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334767
• Published on 13/08/24 at 10:30
©  Deloitte
IOC: Deloitte, Top partner until the Brisbane 2032 Games, takes over Atos' IT responsibilities

The British audit and consultancy firm Deloitte, which has been appointed Top Partner of the International Olympic Committee until the Brisbane 2032 Olympic and Paralympic Games, has extended its partnership with the body and become its "technology integration partner," announced the IOC on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334738
• Published on 12/08/24 at 16:25
Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2024-25 season

With four clubs each under contract, Nike and Puma are the most represented equipment suppliers among the nine brands partnered with the 18 clubs that comprise the 2024-25 Ligue 1 McDonald's (compared with 11 equipment suppliers in 2023-24). Both are ahead of their German counterpart adidas, which…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334731
• Published on 12/08/24 at 16:00
©  Paris FC
Ligue 2 BKT: adidas (6 clubs), the most represented equipment supplier among the 7 brands in 2024-25

With six clubs under contract (AC Ajaccio, Paris FC, USL Dunkerque, SC Bastia, Rodez Aveyron Football, FC Annecy), adidas is the most represented of the seven equipment manufacturers contracted by the 18 clubs playing in Ligue 2 BKT for the 2024-25 season. The German brand is ahead of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 334713
• Published on 12/08/24 at 10:40
©  Venezia FC
Serie A Enilive: Nocta (Nike) succeeds Kappa as Venezia FC's equipment supplier from 2024-25

Nocta, a label founded by American equipment manufacturer Nike and Canadian rapper Drake, has become the equipment supplier of Venezia FC from the 2024-25 season, announced the club promoted to the Serie A Enilive, on 11/08/2024. The brand, founded in December 2020, succeeds Italian equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 334703
• Published on 12/08/24 at 08:40
©  D.R.
Weekly News Extra (05-09/08/2024)

• The Spanish Football Federation has reached an agreement with its two Olympic teams (men's and women's) so that the 22 players and 22 players will receive "a substantial financial package to be able to be with their family or friends during the Olympic football tournament," announced the RFEF…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 334684
• Published on 09/08/24 at 16:15
©  Liverpool FC
Premier League: Lucozade (energy drinks) global partner of Liverpool FC from 2024-25

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become a global partner of Liverpool FC (Premier League) as part of a "multi-year" deal from the 2024-25 season, announced the club on 08/08/2024. The company, which was previously a partner of the Merseyside club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334677
• Published on 09/08/24 at 15:00
©  Arsenal FC
Arsenal FC: Athletic Brewing Co. "official non-alcoholic beer partner" from 2024-25

Athletic Brewing Company, a non-alcoholic brewery based in the United States, has become the first ever "official non-alcoholic beer partner" (second level) of Arsenal FC (Premier League), announced the club on 06/08/2024. From August and as part of the agreement, Athletic Brewing Co.'s "Run…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 334672
• Published on 09/08/24 at 14:30
©  Toulouse FC
Toulouse FC: McDonald's (fast food) official supplier for three seasons (2024-2026)

The American fast-food chain McDonald’s, via 14 franchised restaurants based in Occitanie (FRA), has become an official supplier to Toulouse FC (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 08/08/2024. As part of the agreement, McDonald's will deploy the "McDo TéFéC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334649
• Published on 09/08/24 at 11:30