Filter by domain
Filter by year
Filter by month
©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334644
• Published on 09/08/24 at 10:00
©  UEFA
UEFA: PlayStation (Sony console) renews as a sponsor of the UEFA Champions League (2024-2027)

PlayStation, the video games console owned by Japanese group Sony Interactive Entertainment, has renewed its sponsorship of the UEFA Champions League for a further three seasons, from 2024-2027, announced UEFA on 08/08/2024. The rights also extend to the UEFA Super Cup, Youth League and Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 334613
• Published on 08/08/24 at 15:50
©  FC Barcelone
FC Barcelona: 10% of Barça Vision sold to Aramark (€40m), which becomes the club's catering partner

Aramark, an American catering services provider, has become a shareholder in Bridgeburg Invest, the holding company of Barça Vision, FC Barcelona's (LALIGA EA Sports) content platform, which brings together all the club's Web3, NFTs and metaverse initiatives, as well as being the catering partner…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334606
• Published on 08/08/24 at 14:25
©  Los Angeles 2028
Los Angeles 2028: Autodesk (software) partner for the design of competition venues for the Olympics

US software company Autodesk has become the fourth "official supporter" (5th level) of the Los Angeles 2028 Olympic and Paralympic Summer Games, announced the organising committee on 06/08/2024. "Over the next four years, Autodesk's software will support LA28's more than $1bn (€920m) temporary…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334595
• Published on 08/08/24 at 12:31
©  FC Barcelone
FC Barcelona: SK Enmove (engine oil) extends as an official partner for 3 seasons (2024-2027)

SK Enmove, a South Korean brand of engine lubricants, has extended as an official partner (3rd level) of FC Barcelona (LALIGA EA Sports) "in several territories of the Asia Pacific region" for three seasons (2024-2027), announced the club on 08/08/2024. As part of the renewed agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334591
• Published on 08/08/24 at 11:40
©  AS Monaco FC
AS Monaco FC: Renault 5 E-Tech main shirt sponsor in the Champions League in 2024-25

French car manufacturer Renault Group has become a major partner (1st level) of AS Monaco FC (Ligue 1 McDonald's) and will be the club's main shirt sponsor for its Champions League matches in 2024-25, announced the club on 07/08/2024. As part of the agreement, the group will promote its Renault…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334534
• Published on 07/08/24 at 13:40
©  US Open
Tennis: Moët & Chandon (LVMH) "official champagne" of the US Open from 2024

The French champagne house Moët & Chandon, owned by the LVMH group, has become an official partner (2nd level) of the US Open Grand Slam tennis tournament from its 2024 edition (organised at the USTA Billie Jean King National Tennis Center, in New York, from 26/08 to 08/09/2024), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334524
• Published on 07/08/24 at 13:00
©  ITF
Tennis: Lexus (Toyota) principal partner & "official car partner" of the Davis Cup (ITF) in 2024

Lexus, the premium car brand of Japanese car manufacturer Toyota, is to continue as a partner and "official car" of the Davis Cup for its 2024 edition, announced Lexus and the International Tennis Federation, the competition's organising body, on 06/08/2024. Lexus has the status of principal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334497
• Published on 07/08/24 at 09:20
©  Southampton FC
Premier League: P&O Cruises sleeve sponsor of Southampton FC from 2024-25

P&O Cruises, a British cruise company owned by US group Carnival Plc, has become a sleeve sponsor of Southampton FC as part of a "multi-year" agreement from 2024-25, announced the club (promoted to the Premier League after the 2023-24 season) on 06/08/2024. The agreement covers the club's men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, United Kingdom
• Article # 334472
• Published on 06/08/24 at 15:40
©  EPCR
England: Allianz title sponsor of Twickenham Stadium, which will become Allianz Stadium from 2024

Allianz, a German insurance company, has acquired the naming rights to Twickenham Stadium (82,000 capacity) from the Rugby Football Union. The stadium will be known as Allianz Stadium from 01/09/2024, announced the RFU on 05/08/2024. This is the first time that the stadium, which was built in…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Investment - Shareholding, …
• Article # 334411
• Published on 06/08/24 at 09:20