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©  Volkswagen
esports: FFF & Volkswagen present France's team for the 1st FIFAe World Cup featuring Rocket League

The Fédération Française de Football and its major partner Volkswagen have presented the three players selected to represent France in the first FIFAe World Cup to be played on the car football video game Rocket League (Psyonix), at Paris Games Week on 26/10/2024. "For the first time, the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 342622
• Published on 28/10/24 at 16:45
©  Hankook
Ballon d'Or 2024: Hankook (tyres) official sponsor of the ceremony on 28/10

Hankook, a South Korean tyre manufacturer, has become an official sponsor of the 68th Ballon d'Or ceremony, which will be co-hosted for the first time by France Football (Groupe Amaury) and UEFA at the Théâtre du Châtelet in Paris (France) on 28/10/2024. As part of the agreement, the South…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 342579
• Published on 28/10/24 at 13:10
©  D.R.
Weekly News Extra (21-25/10/2024)

• LALIGA is considering relocating the FC Barcelona - Club Atletico de Madrid LALIGA EA Sports match scheduled for 22/12/2024 in Barcelona to Miami (USA), according to Spanish daily El Pais. This initiative requires the approval of FIFA, UEFA and the RFEF. • The OTT platform DAZN has signed an…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 342428
• Published on 25/10/24 at 16:40
©  D.R.
esports: a campaign launched by Aldi & Team Vitality to combat the harassment of female players

Aldi France, the national subsidiary of the German hard-discount supermarket group, has activated its partnership with French club Team Vitality and launched a campaign to denounce "the harassment and sexism that is omnipresent in the world of gaming and esports" on 22/10/2024. The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 342435
• Published on 25/10/24 at 16:15
©  LALIGA
LALIGA: Sportsbet.io (sports betting) regional partner in the MENA & Turkey from 2024-25

Sportsbet.io, a brand of Estonian cryptocurrency sports betting operator Coingaming, has become a regional partner of LALIGA in the MENA and Turkey from the 2024-25 season, announced the Spanish professional league on 24/10/2024. As part of the agreement, the two partners will offer fans of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 342431
• Published on 25/10/24 at 15:20
©  Club Atlético de Madrid
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 342402
• Published on 25/10/24 at 13:40
©  UEFA
UEFA: Flix (travel) official partner of the Europa League & Conference League (2024-2027)

Flix, a German bus and train travel company, has become an official UEFA partner for the Europa League and Conference League over the 2024-2027 cycle (three seasons), announced the body on 25/10/2024. Under the agreement, "UEFA and the Munich-based company will join forces to promote…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342399
• Published on 25/10/24 at 13:00
©  Seb Lascoux
Sporsora: managing director Magali Tézenas du Montcel to step down at the end of 2024

Magali Tézenas du Montcel, managing director of the cross-industry organisation for players in the sports economy Sporsora since July 2022, will be leaving her post at the end of 2024, learned News Tank on 24/10/2024. She had previously held the post of delegate general of the organisation from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Governance, …
• Article # 342332
• Published on 25/10/24 at 08:40
©  TKO
USA/Endeavor: TKO to acquire On Location, IMG & the World Rodeo League for $3.25bn

TKO Group Holdings, a joint venture formed in April 2023 combining the UFC and WWE businesses, is to acquire Professional Bull Riders (PBR, the world's premier bull rodeo league), On Location (hospitality) and IMG (global sports, events and entertainment agency) from Endeavor Group Holdings, which…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Investment - Shareholding, …
• Article # 342304
• Published on 24/10/24 at 16:55
©  Ryder Cup
Golf: DP World (logistics, UAE), worldwide partner of the Ryder Cup for the 2025 & 2027 editions

DP World, a port operator and subsidiary of Dubai World, a company owned by the government of the United Arab Emirates, has renewed as a "worldwide partner" of the Ryder Cup for its next two editions, in Bethpage Black (United States) in 2025 and in Limerick (Ireland) in 2027, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 342192
• Published on 24/10/24 at 13:40