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©  Juventus FC
Serie A Enilive: Azimut (asset management) sleeve sponsor of Juventus FC from 2024-25

Azimut, an Italian company specialised in asset and wealth management, has become a main partner and sleeve sponsor of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 17/10/2024. As part of the agreement, the brand will also benefit from visibility on LED signage…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 341469
• Published on 17/10/24 at 16:55
©  FC Barcelona
FC Barcelona: Spotify to display Coldplay logo on shirts for the match versus Real Madrid

For El Clásico between FC Barcelona and Real Madrid CF (Matchday 11 of the 2024-25 LALIGA EA Sports, Saturday 26/10/2024), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, and will display the logo of the British band Coldplay on the front of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social partners, Marketing - Communication, …
• Article # 341426
• Published on 17/10/24 at 14:30
©  Two Circles
Agencies: Two Circles acquires Kore (marketing solutions platform)

Two Circles has acquired Kore, a US company specialised in marketing and partnership management solutions, announced the UK marketing research agency on 16/10/2024. Two Circles' acquisition "will enhance the company's proprietary technologies and support its unique data-driven approach to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Finance, …
• Article # 341272
• Published on 16/10/24 at 15:20
©  Lega Serie A
Italy: Frecciarossa (trains) to continue as Coppa Italia title sponsor for 2024-2027 (€5.5m/year)

Frecciarossa, the high-speed train service belonging to the Italian rail carrier Trenitalia, is to continue as title sponsor of the Coppa Italia for a further three seasons (2024-2027), announced the Lega Serie A on 15/10/2024. The competition will continue to be known as the "Coppa Italia…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 341220
• Published on 16/10/24 at 11:00
©  D.R.
Borussia Dortmund: partnership with WSC Sports (AI) for automated content production

Borussia Dortmund (Bundesliga) have partnered with WSC Sports for automated content production, announced the Israeli sports technology and artificial intelligence (AI) company on 15/10/2024. "The partnership provides BVB with access to WSC Sports' pioneering AI-powered platform, which…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 341216
• Published on 16/10/24 at 10:45
©  FIFA
FIFA: Lenovo, official technology partner of the 2026 World Cup & Women's World Cup 2027

Lenovo, a Chinese electronics group (telephones, televisions, computers), has become FIFA's "official technology partner" for the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the International…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 341210
• Published on 16/10/24 at 10:30
©  Paris Saint-Germain
Handball: Zumub (nutrition) extends as an official supplier of Paris Saint-Germain (2024-2027)

Zumub, an e-commerce platform for food supplement and sports nutrition brands, has extended its partnership with Paris Saint-Germain Handball (Liqui Moly StarLigue) for an additional three seasons (2024-2027), announced the club on 14/10/2024. Having been involved with the Parisian club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 341133
• Published on 15/10/24 at 15:45
©  D.R.
Nike: Tom Peddie appointed vice president & general manager for North America

American Tom Peddie has been appointed vice president and general manager at Nike for North America, announced the brand based in Beaverton (Oregon, USA) on 12/10/2024. Peddie will take up his new position on 21/10/2024. Tom Peddie, who held this position prior to his retirement on 01/06/2020…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 340948
• Published on 14/10/24 at 14:25
©  DFB
Betting: Interwetten withdraws its German amateur football betting offer worldwide

Maltese sports betting and gambling operator Interwetten, the Deutscher Fussball Bund's official sports betting provider for the 2023-2026 cycle, is withdrawing its sports betting offer for all its international platforms on men's and women's amateur football matches in Germany, announced the DFB…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Legal, …
• Article # 340815
• Published on 11/10/24 at 17:10
©  D.R.
Weekly News Extra (07-11/10/2024)

• The UK Labour government will present a new bill to the British Parliament in November aimed at establishing an independent regulatory authority for football in Great Britain, according to The Guardian. • US investment fund Gamco Investors is to make a bid to Fininvest for AC Monza (Serie A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 340807
• Published on 11/10/24 at 16:40