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©  Liverpool FC
Liverpool FC: a partnership with Old School (clothing) to open standalone stores across South Africa

Liverpool FC (Premier League) have entered into a five-year (2025-2030) partnership with Old School, a South African apparel brand, "to launch the club's first official standalone stores on the continent," announced both parties on 06/01/2026. As part of this agreement, both partners will offer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 425300
• Published on 06/01/26 at 15:40
©  Paris Saint-Germain
Paris Saint-Germain: a partnership with Zing Coach (AI) to offer fans personalised training sessions

Zing Coach, a fitness app offering personalised training via AI, has become an official partner (3rd level) of Paris Saint-Germain (Ligue 1 McDonald's) until 2026-27, announced the club on 06/01/2026. As part of this agreement, the two partners will offer Parisian fans training programmes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 425231
• Published on 06/01/26 at 11:00
©  Paris Saint-Germain
Deal Tracker: PSG, Real Madrid, FC Barcelona, Real Betis.. the latest sponsorship deals in football

• Beyond Developments, a real estate developer based in the United Arab Emirates, has become the sleeve sponsor of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29. • Roborock, a Chinese vacuum cleaner manufacturer, has become a global partner of Real Madrid CF (LALIGA EA Sports) for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 425077
• Published on 05/01/26 at 14:00
©  News Tank
Weekly News Extra (26/12/2025-02/01/2026)

• FIFA and Dubai Sports Council have signed a Memorandum of Understanding stipulating that a new annual world football awards event will be held in the emirate from 2026 onwards. • Club Atlético de Madrid (LALIGA EA Sports) welcomed more than 2.6 million spectators at the Riyadh Air Metropolitano…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Associations, Clubs, …
• Article # 424955
• Published on 02/01/26 at 17:15
©  Paris Saint-Germain
Ligue 1 McDonald's: Beyond Developments (real estate, UAE) sleeve sponsor of Paris SG until 2028-29

Beyond Developments, a ”real estate developer” based in the United Arab Emirates, has become a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's) until 2028-29 (four seasons), announced the club on 02/01/2026. The company, which was founded in 2024 and is specialised in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 424939
• Published on 02/01/26 at 15:00
©  D.R.
News Tank Football: elections, appointments & departures recorded in December 2025

• Tatjana Haenni (SUI) has been appointed CEO of RB Leipzig (Bundesliga) and took up her position on 01/01/2026, as announced by the club on 10/12/2025. • Jeff Shi has stepped down as executive chairman of Wolverhampton Wanderers FC (Premier League), a position he had held since June 2017…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 424860
• Published on 02/01/26 at 11:00