Sponsors & Partners: archives January, 2026 (page 2/6)

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©  SSC Napoli

Serie A Enilive: Dongfeng (car manufacturer) sleeve sponsor of SSC Napoli for the remainder of 2025-26

Dongfeng, a Chinese car manufacturer, has become the sleeve sponsor of SSC Napoli (Serie A Enilive) for the remainder of the 2025-26 season, announced the club on 23/01/2026. As part of the agreement, Dongfeng will also be a global partner (3rd level) of the Italian club for the 2026-2028 cycle…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 427731
• Published on
©  News Tank

Weekly News Extra (19-23/01/2026)

• FIFPRO has published a study on the impact of concussions on professional female footballers' brain function, based on a survey conducted among 68 players. • The board of directors of FC Barcelona (LALIGA EA Sports) has agreed to call elections for the club presidency on Sunday 15/03/2026. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 427687
• Published on
©  Manchester City FC

Deal Tracker: Juventus, VfB Stuttgart, Napoli, Manchester City… the latest sponsorship deals in football

• UniCredit, an Italian bank, has become an official partner of Juventus FC (Serie A Enilive) from 2025-26. • ACC Group, a German fintech specialised in AI technology, has become an official partner of VfB Stuttgart (Bundesliga) for three seasons (2025-2028). • IT Centric, an Italian software…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 427664
• Published on
©  Puma

Olympique de Marseille: fans invited to design the 2027-28 Puma third kit using an AI platform

Olympique de Marseille (Ligue 1 McDonald's) and its German equipment supplier Puma have launched an AI platform for fans to create the 2027-28 third kit, announced the two parties on 23/01/2026. Fans must use a short text prompt and customisation tools to create a kit on the platform, named…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 427581
• Published on
©  FIFA

FIFA: Kynisca, Michele Kang's multi-team company, presenting partner of the first Women's Champions Cup

Kynisca Sports International Ltd, a company founded by American businesswoman Michele Kang, has become the presenting partner of the inaugural edition of the FIFA Women's Champions Cup, announced the international federation on 22/01/2026. The new competition, with the 2026 final phase…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 427521
• Published on
©  Real Madrid CF

Deloitte Money League 2026: Real, Barça and Bayern top in terms of commercial revenue, PSG in 6th place

Real Madrid CF (LALIGA EA Sports) is the club that generated the most commercial revenue (sponsorship, merchandising and other commercial operations) in 2024-25, with a total of €594m, according to the Football Money League 2026 figures, published by the UK branch of the audit and consultancy firm…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 427459
• Published on
©  World Rugby

World Rugby: Macron extends as match officials kit supplier for four years (2026-2029)

Macron has extended its partnership with World Rugby and will remain the official sports apparel supplier of Rugby World Cup tournaments (men's and women's) as well as the match officials kit supplier for the body's competitions, announced the international federation on 21/01/2026. This extended…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Sponsors - Partners, …
• Article # 427353
• Published on
©  Sky

United Kingdom: Sky official partner of the Olympic and Paralympic teams until the LA 2028 Games

Sky has become an official partner of the British Olympic (Team GB) and Paralympic (ParalympicsGB) teams from the Milan-Cortina 2026 Games until the Los Angeles 2028 Games, announced the pay-TV operator on 21/01/2026. "Sky will play a central role in connecting audiences across the UK to the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Authorities, Media, Marketing - Communication, …
• Article # 427346
• Published on
©  Nike

Nike: Cesar Garcia appointed vice president & general manager for the EMEA region from 02/02/2026

Cesar Garcia has been appointed vice president and general manager of Nike for the EMEA region, effective from 02/02, announced the American equipment manufacturer on 20/01/2026. The Spaniard will succeed Carl Grebert, who had been holding this position since September 2020. Cesar Garcia was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 427321
• Published on
©  D.R.

World Sevens Football: Claire Bloomfield (ex-EFC) appointed chief of football affairs & governance

Claire Bloomfield (GBR) has been appointed chief of football affairs & governance at World Sevens Football, an entity which organises a women's 7-a-side football competition, she announced on LinkedIn on 21/01/2026. "It’s exciting to see a new property entering women’s football with a genuine…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Event organisers, Governance, …
• Article # 427264
• Published on