Archives 2021 (page 200/286)

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©  Cadena Ser

Super League: "We were treated as if we wanted to kill football" (F. Pérez, Real Madrid)

"I am a little sad and disappointed. We have been working for three years on this project, on what we can do to improve the economic situation of football. We have been treated as if we want to kill football, when what we want is to save it," said Florentino Pérez, president of Real Madrid CF…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 215492
• Published on
©  FC Barcelona

LaLiga: FC Barcelona first sports entity to reach one billion views of its Instagram Reels

FC Barcelona (LaLiga Santander) became the first sports entity in the world to exceed one billion views on its Instagram Reels, the video format launched by the social network in August 2020, announced the Catalan club on 20/04/2021. "This is an important step that strengthens the club's…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 215495
• Published on
©  Damien LG / OL

Super League: "We were cheated and furious at the way it happened" (J-M Aulas, O. Lyonnais)

"The story has ended well. For now, things are going well. As UEFA does not question the agreement that had been reached (on the new formula of the Champions League from 2024-25), there is no real damage. But we were cheated and furious at the way it happened," said Jean-Michel Aulas, president of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 215444
• Published on
©  CIO

esports: the "Olympic Virtual Series", the first esports events programme launched by the IOC

The IOC presented the "Olympic Virtual Series" (OVS), "the first-ever, Olympic-licensed event for physical and non-physical virtual sports", on 22/04/2021. This worldwide esports programme will run from 13/05 to 23/06/2021. For its first visit into esports, the IOC is joining forces with five…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, esport - gaming
• Article # 215419
• Published on
©  Lega Serie A

esports / Lega Serie A: Cisalfa Sport (distributor) becomes a partner of the eSerie A TIM

Cisalfa Sport, an Italian distributor of sporting goods, has become an official partner of the Lega Serie A for its esports competition eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian Professional Football League on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 215418
• Published on
©  Paris SG

ECA: Nasser Al-Khelaïfi (PSG) named chairman, succeeding Andrea Agnelli (Juve), who has resigned

The ECA Executive Board has today appointed Nasser Al-Khelaifi (president & CEO of Paris Saint-Germain) as the new chairman of ECA," announced the European Club Association on 21/04/2021. Andrea Agnelli, chairman of Juventus FC (Serie A TIM), resigned his chairmanship of the ECA to become…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Legal, …
• Article # 215400
• Published on

Australia: Sports Flick backtracks on Champions League TV rights over bank guarantee, "uncertainty"

The Australian start-up Sports Flick (OTT sports platform) announced that it is unable to finalise the acquisition of the rights to broadcast the Champions League, in Australia, over the 2021-2024 period, on the 19/04/2021. "Sports Flick confirm it will not be seeking to finalise its UEFA…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 215302
• Published on
©  Tribus

Liverpool FC: Tribus (watchmaker) opposes Super League project and breaks partnership

Tribus, a manufacturer of luxury watches, has broken its partnership with Liverpool FC (Premier League) in the face of the club's initial desire to found the Super League, a new format of European competition originally carried out by 12 of the continent's biggest clubs on 18/04/2021, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Sponsors - Partners
• Article # 215381
• Published on
©  Heineken

Marketing: "Don't drink and start a league", Heineken backs UEFA against Super League

Heineken activated its partnership with UEFA and published a tweet accompanied by the hashtag #BetterTogether in order to support the European body against the Super League project, initially carried out by 12 major European clubs on 18/12/2021, announced the Dutch brewer on 21/04/2021. For…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 215352
• Published on