Filter by domain
Filter by year
Filter by month
©  Sport Recife
Brazil 2014: Adidas and Sport Recife introduce 3 shirts in colours of hosted countries

Adidas and the Brazilian club Sport Recife (Serie A) introduced one shirt each in honour of Germany, Mexico and Japan on 16/04/2014. The German brand is the kit supplier for these three national teams, who will all play in Recife, capital of the State of Pernambuco, in the group stage of the 2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17843
• Published on 17/04/14 at 18:30
Premier League: Doyen Sports Investments will manage the young Adnan Januzaj (MU)

Doyen Sports Investments, an investment fund specialising in sports, will manage the business, public relations and digital strategy of the Belgian-Albanian player Adnan Januzaj (born 05/02/1995) of Manchester United (Premier League), the company announced on 15/04/2014. The contract period was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17808
• Published on 17/04/14 at 14:21
©  Fortuna Düsseldorf
2. Bundesliga: Otelo shirt sponsor of Fortuna Düsseldorf until 2015-16

The German telecommunications company Otelo, a subsidiary of Vodafone, extended its partnership as shirt sponsor of Fortuna Düsseldorf (2. Bundesliga) on 15/04/2014. Otelo is already the shirt sponsor of the club for the 2012-13 season, and is extending through 2015-16. The contract is valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17810
• Published on 17/04/14 at 11:31
©  Nike
Brazil 2014: Nike offers to customise the Air Max 90 EM shoe in colours of six teams

Nike iD, the company's customisation tool, has been allowing users to customise the Air Max 90 EM shoe in the colours of six nation teams participating in the World Cup in Brazil (from 12/06 to 13/07/2014): France, Netherlands, Portugal, United States, Brazil and England. The program started on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 17696
• Published on 16/04/14 at 11:30
United States: Seiko becomes the official timekeeper of the New York Cosmos for the 2014 season

Japanese watchmaker Seiko became the official timekeeper of the New York Cosmos (USA) franchise, which play in the minor-league NASL (National American Soccer League). The contract, signed on 11/04/2014, covers the 2014 season.The brand logo will be visible on the clock of Shuart Stadium at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 17704
• Published on 15/04/14 at 16:27
©  D.R.
Louis Saha creates AXIS 10 Sports Consulting Group: financial advice for footballers

Louis Saha, the French former Manchester United striker, announced the launch of his firm, Axis 10 Sports Consulting Group, on 10/04/2014.The company aims to offer solutions enabling players to protect themselves from financial risks throughout their careers and to better anticipate their…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 17626
• Published on 14/04/14 at 18:31
England: Bitcoin Foundation opens office in London

Bitcoin Foundation will open an office in London "in the coming weeks", said Jon Matonis, CEO of the non-profit organisation, on 08/04/2014. The Bitcoin Foundation was established in 2012 and is based in Washington DC (USA). The London office is intended to promote the brand in Europe and prove…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 17620
• Published on 14/04/14 at 17:59
©  Hugo Boss
Olivier Giroud becomes ambassador of Hugo Boss' fragrance Boss Bottled

International French striker Olivier Giroud (Arsenal FC) became the ambassador for the Hugo Boss fragrance Boss Bottled on 09/04/2014. Olivier Giroud appears in the print campaign of the German fashion group.The striker for Arsenal and the French team is under contract with the kit supplier Puma…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17624
• Published on 14/04/14 at 17:45
©  Eurobank
Premier League: Eurobank becomes the credit card partner of Manchester United in Serbia

The Serbian subsidiary of the Greek group EFG, Eurobank Ergasias, is becoming the credit card partner of Manchester United (Premier League) in Serbia, the club announced on 10/04/2014. The four-year contract between the two parties goes to May 2018. The regional level agreement makes Eurobank the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17617
• Published on 14/04/14 at 17:31
©  Wilson
Basketball: U.S. equipment manufacturer, Wilson, launches "Smart Ball"

American company Wilson Sporting Goods unveiled the "Smart ball," a connected basketball, on 05/04/2014. This ball is being developed in partnership with SportIQ, a Finnish company specialising in artificial intelligence. There are sensors inside the ball that track its movements. It is connected…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands
• Article # 17530
• Published on 14/04/14 at 16:30