Sponsors & Partners: archives April, 2014

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©  Forum d'Avignon

Axel Dauchez, CEO of Deezer, to step down in September 2014

Axel Dauchez will resign as CEO of Deezer, the music streaming platform announced on 29/04/2014. His departure will be effective as of September 2014. Until then, Axel Dauchez will remain CEO of the company and be surrounded by a strengthened management team, including Marhely Daniel (founder)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 18383
• Published on
©  Inter Milan

Serie A: Infront Sports & Media to manage marketing and hospitality for Inter Milan until 2017-18

The media and marketing rights agency Infront Sports & Media obtained the rights to manage the marketing and hospitality services of Inter Milan (Serie A) on 29/04/2014. Both parties are under contract until 2017-18. The Italian subsidiary of the Swiss agency will develop sponsorship contracts for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18378
• Published on
©  D.R.

Cristiano Ronaldo becomes international ambassador of Swiss watchmaker, Tag Heuer

The Portuguese player, Cristiano Ronaldo (Real Madrid), became the ambassador of the Swiss watchmaker, Tag Heuer, on 28/04/2014. Cristiano Ronaldo is the first footballer to make an agreement with the watch maker. The Ballon d'Or 2013 winner joins actors Cameron Diaz and Leonardo Di Caprio…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 18320
• Published on
©  D.R.

Hungary: Lagardère Unlimited Stadium Solutions awarded management of Ferencvaros Budapest stadium

Lagardère Unlimited Stadium Solutions, the agency dedicated to stadium and sports arena management, owned by Lagardère Unlimited, obtained the management rights to Florian-Albert Stadium in Budapest, the home turf of Ferencvaros, on 24/04/2014.The agreement, valid for a minimum period of ten…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 18330
• Published on
©  Nike

Brazil 2014: Nike unveils final clip of "Risk Everything" campaign

The U.S. sporting goods supplier, Nike, unveiled the final clip of its main communications campaign, "Risk Everything," for the 2014 World Cup, on 25/04/2014. The video had been viewed almost 30 million times on YouTube by 28/04/2014. The brand launched the campaign with a first clip where…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 18274
• Published on
©  D.R.

Chevrolet acquires naming rights to Brazilian championship

The American automotive brand, Chevrolet, has acquired the naming rights to the Brazilian championship, which began on 19/04/2014. The Brazilian Serie A will officially be called the Brasileirao Chevrolet. The multi-year contract has not been formally announced by the brand and the CBF (Brazilian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18285
• Published on
©  D.R.

Swiss sports data company Sportradar signs partnership with Belorussian federation

Sportradar, a Swiss company specialised in providing statistics to media outlets and sports betting operations, is becoming the "official data partner" for the BFF (Belorussian Football Federation), the federation announced on 23/04/2014.This partnership, which lasts for five years, gives…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 18178
• Published on
©  Tove Okunniwa

Havas Sports & Entertainment UK: Tove Okunniwa named CEO

The English woman Tove Okunniwa was named CEO of Havas Sports & Entertainment UK on 23/04/2014. Since 2007, she had held the position of executive director at MEC Access UK, a British sports marketing agency. Tove Okunniwa will work with Lucien Boyer, president of Havas Sports & Entertainment, and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 18168
• Published on
©  Liverpool FC

Premier League: Subway, fast food company, becomes partner of Liverpool FC

The fast food chain Subway has become a partner of Liverpool FC (Premier League), the club announced on 23/04/2014. The contract covers at least the 2014-15 and 2015-16 seasons. The brand will be displayed on electronic advertising boards around Anfield and they will have the right to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18167
• Published on