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©  Ajax Amsterdam
Netherlands: Aegon insurance offers its space on Ajax shirt to charity in 2014-15

The insurance company, Aegon, has offered its space on the Ajax Amsterdam (NED, Eredivisie) shirt to a charity for 2014-15, the club announced on 23/04/2014. The space will be offered to the Gehandicaptensport association, a Dutch organisation that works on the development of sports for disabled…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18215
• Published on 25/04/14 at 17:44
©  Mark King
Mark King to become president of Adidas North America as of 01/06/2014

Mark King will become the new president of Adidas in North America as of 01/06/2014, announced the German brand on 17/04/2014. He replaces Patrik Nilsson, who became CEO of the American fashion brand, Gant. Mark King will be responsible for the direction of Adidas and Reebok on the North American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 18186
• Published on 25/04/14 at 15:42
© IAN HODGSON
England: Macron becomes kit supplier for Bolton Wanderers and acquires stadium naming rights

The Italian sporting goods brand, Macron, has become the kit supplier of the Bolton Wanderers (Championship, 2nd British division) the club announced on 24/04/2014. The company also obtained the naming rights to the currently named Reebok Stadium (28,000 seats). The four-year agreement is valid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 18183
• Published on 25/04/14 at 14:49
©  Heineken
Brazil 2014: Heineken launches communications campaign with Dennis Bergkamp in the Netherlands

The Dutch brewer Heineken launched its communications campaign for the 2014 World Cup with a video using the former international Dennis Bergkamp (HOL, 79 caps, 37 goals) on 22/04/2014. The clip features a Dutch float during carnival in Rio, and is being broadcast in the Netherlands. A statue of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 18182
• Published on 25/04/14 at 12:07
©  D.R.
"The Gazprom contract should be respected, not cancelled" (Clemens Tönnies, Schalke 04)

"The contract with Gazprom should be respected -- this partnership should not be cancelled," Clemens Tönnies, President of Schalke 04 (Bundesliga) told the German business daily Handelsblatt on 22/04/2014. The Russian energy supplier is the shirt sponsor of the club for the 2006-07 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18173
• Published on 25/04/14 at 10:51
©  TSG Hoffenheim
Solar panel company, Wirsol, extends naming of Hoffenheim stadium until 2016

Solar panel company, Wirsol, extended its naming rights contract with TSG 1899 Hoffenheim's stadium (Bundesliga) until 2016, the club announced on 16/04/2014. Hoffenheim's stadium has been named Wirsol Rhein-Neckar Arena (30,000 seats) since 2011. The contract is valued at €1.2m per year. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 18110
• Published on 24/04/14 at 12:43
©  D.R.
Italy: Spanish brand Joma to replace Puma in Palermo in 2014-15

The Spanish brand Joma will replace Puma as kit supplier for U.S. Palermo (Serie B) beginning with the 2014-15 season, several Italian media outlets announced on 21/04/2014. Puma has equipped the team since the 2012-13 club championship. The contract was signed when Palermo played in Serie A. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 18024
• Published on 23/04/14 at 12:59
©  D.R.
Serie A: Inter Milan and Nike create a merchandising company to develop international sales

Nike and Inter Milan created FC Internazionale Merchandising Srl to develop the merchandise sales of the club internationally, on 15/04/2014. The company is owned by the Italian club and its American kit supplier, Nike. The objectives are to develop co-branded merchandise and to distribute…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17969
• Published on 22/04/14 at 15:45
©  Hull City
Premier League: Umbro to replace Adidas as kit supplier of Hull City from 2014-15

Umbro will replace Adidas as the kit supplier of Hull City (Premier League) in 2014-15, the club announced on 20/04/2014. This four-year partnership will run until the end of the 2017-18 season.The agreement was announced to the supporters of Hull City at the 24th minute of the match Hull City …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17965
• Published on 22/04/14 at 13:18
©  D.R.
Serie A: Chinese company, Titan Media, extends partnership with Inter Milan in Asia until 2015-16

The Chinese company, Titan Media, extended its contract as the media partner of Inter Milan (Serie A) in Asia until 2015-16, the club announced on 15/04/2014. Titan Media develops and translates the content of the inter.it website into Mandarin, the official language of the People's Republic of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 17939
• Published on 22/04/14 at 11:09