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Twitter followers in the 5 major European championships in 2014-15

The social network Twitter is a relationship marketing tool that can increase interactivity far beyond the 90 minutes of a match. It enables the club to communicate at any moment, and promotes proximity with fans, through its tone and content.In the football industry, Real Madrid are the best…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79813
• Published on 14/04/14 at 16:29
©  Nike
Nike launches a "Nike FC" product line to celebrate its 20 years in football

To celebrate its 20 years of presence in football, Nike launched a "Nike FC" product line on 14/04/2014.The American brand presented T-shirts, tracksuits and three Tiempo 94 trainers. The products are available in white, black or gray. Nike chose four international ambassadors for the campaign…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 17595
• Published on 14/04/14 at 15:32
Germany: 20 former players invest in 3 digital sport start-ups

Twenty former German professional footballers have invested in the Social Commerce Group SE, a holding of three companies specialising in digital sport — MXM AG, yoyo AG and Staramba — announced the Social Commerce Group SE on 08/04/2014. MXM AG develops software for augmented reality technology…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 17536
• Published on 14/04/14 at 10:59
©  D.R.
Germany: Allianz insurers acquire naming rights to women's Bundesliga until 2018-19

The Allianz insurance company acquired the naming rights to the women's Bundesliga from the 2013-14 season. The announcement was made on 10/04/2014. The contract makes Allianz the title sponsor of the German women's championship, thus becoming the "Allianz Bundesliga", until the end of the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17545
• Published on 14/04/14 at 10:46
©  D.R.
David Beckham to become ambassador of Haig Club whiskey of British group Diageo

The former English footballer, David Beckham has become the worldwide ambassador of Haig Club whiskey, property of British group Diageo, on 09/04/2014.The former player of Paris Saint-Germain (Ligue 1) will appear in the communication campaign of the Haig Club brand and will work to establish the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17527
• Published on 11/04/14 at 16:54
©  Adidas
Adidas, HP and Microsoft, first brands to use the new Twitter interface

Adidas, HP and Microsoft are the first brands to have updated the interface of their Twitter profile page, on 09/04/2014.This new interface is more visual with a large cover photo (1500 x 500) and a profile picture that has been moved to the left of the page and has tripled in size (from 73 x 73…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 17520
• Published on 11/04/14 at 16:20
©  FC Porto
FC Porto: Portugal Telecom displays different brands on shirts according to players’ ages

Portugal Telecom, shirt sponsors of FC Porto (Liga Sagres), changed the brands displayed on each shirt according to the age of the player. It thus displayed “Moche,” its mobile brand targeted to young people, on the shirts worn by those under 25, and the logo for “MEO” (ADSL and cable-TV) on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17452
• Published on 10/04/14 at 15:59
©  Nike
Nike launch (very) limited series of Mercurial Vapor shoes in honour of Cristiano Ronaldo

The American sportswear company, Nike, launched a limited edition (100 available) pair of CR7 Mercurial Vapor IX shoes "to celebrate the remarkable 2013-14 season of Cristiano Ronaldo," on 08/04/2014."Cristiano Ronaldo is such an exceptional player, we wanted to reward his performance this season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17455
• Published on 10/04/14 at 13:30
Roger Hall appointed chief executive of Supponor, digital advertising board technology company

Roger Hall has been appointed chief executive of Supponor, announced the company specialising in digital advertising board technologies on 07/04/2014. He will take office in May 2014 and will be based in London (ENG). Roger Hall replaces Chris Buckley, who is set to become a non-executive director…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 17386
• Published on 09/04/14 at 15:59
Ligue 1: Rodania official watch of Olympique de Marseille until 2016-17

The Swiss watchmaker, Rodania, has become the official partner of Olympique de Marseille (Ligue 1) until 2016-17, the club announced on 07/04/2014. Rodania will sponsor the countdown clocks on the new giant screens at the Stade Velodrome and appear on multiple media sources at matches. Olympique…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17388
• Published on 09/04/14 at 14:00