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©  Puma
Brazil: Puma to supply EC Vitoria until 2018

German sporting goods brand, Puma, has become the official kit supplier of Esporte Clube Vitoria (Brazilian Serie A) as of the 2014 season, announced the Salvador de Bahia based club on 04/04/2014. The agreement between the two parties will run until 2018. Puma replaces Brazilian kit supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17357
• Published on 09/04/14 at 13:59
©  D.R.
Havas Sports & Entertainment: Bruno Baracho appointed CEO in Brazil

Brazilian man, Bruno Baracho, became CEO of Havas Sports & Entertainment in Brazil on 08/04/2014. He was previously an account manager at 9ine Sports & Entertainment, the Brazilian sports marketing agency of the WPP communications company.Bruno Baracho will work with Noémie Claret, director of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 17347
• Published on 09/04/14 at 12:36
©  Nike
Mexico: Nike to launch shirts for four partner clubs in Mexican colour green

American sporting goods brand, Nike, launched green shirts for its four partner clubs in Liga MX; Pachuca, Atlas, Club America and Xolo (Club Tijuana), to show support for the Mexican national team as part of its advertising campaign for the 2014 World Cup on 06/04/2014.Each kit maintains the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17303
• Published on 08/04/14 at 16:00
©  D.R.
Marion Mora appointed strategic planning director at Havas Sports & Entertainment

Marion Mora was appointed strategic planning director at Havas Sports & Entertainment, on 07/04/2014. She takes over Pierre Sensey who left the company "for personal reasons." She has previously served as strategic planning director at the Win-Win agency. Marion Mora will work with Jérémy Guesnon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17299
• Published on 08/04/14 at 15:30
©  Warrior
Premier League: Warrior to stage the arrival of the 2014-15 Liverpool shirt

The American kit supplier, Warrior, has staged the arrival of the new shirts of Liverpool FC (Premier League) with the delivery of a container in front of Anfield stadium (45,000 seats) on 07/04/2013. This red container, which displayed the hashtag #Demand and the Warrior Sports logo, is expected…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17291
• Published on 08/04/14 at 14:30
©  Ottogi
Premier League: Korean food company, Ottogi, to sponsor Manchester United until 2015-16

The Korean food company, Ottogi, has become a partner of Manchester United (Premier League), announced the club on 04/04/2014. The contract between the two parties will run until the end of the 2015-16 championship. The agreement allows Ottogi to use the image of the club for its advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17203
• Published on 07/04/14 at 14:31
©  D.R.
Brazil: MediaCom Sport to manage the marketing rights of Neymar until 2017

The American media rights company, MediaCom Sport, became the non-exclusive marketing agency of the Brazilian international, Neymar (FC Barcelona, Liga BBVA), on 03/04/2014. The three year contract will end in April 2017. The agency aims to develop partnerships with the Brazilian player in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 17197
• Published on 07/04/14 at 13:58
©  Nissan
UEFA: Japanese automaker, Nissan, official partner of the Champions League until 2017-18

The Japanese automobile manufacturer, Nissan, has become an official partner of the Champions League until 2017-18, announced UEFA (Union of European Football Associations), on 07/04/2014. Nissan replaces Ford as the automotive partner of the competition. The American brand announced that it would…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17205
• Published on 07/04/14 at 12:59
©  Huawei
Ligue 1: Chinese company, Huawei, official partner of Paris SG until 2016-17

Huawei, the Chinese information technology company has become the communications partner of Paris Saint-Germain (Ligue 1), announced the club on 03/04/2014. The three-year partnership will expire at the end of the 2016-17 season.Huawei will equip the team with the latest smartphones and phablets…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17136
• Published on 04/04/14 at 14:09
©  D.R.
Adidas to launch video series of Brazuca ball tour through integrated camera, "Brazucam"

German sporting goods supplier, Adidas, has announced the launch of a series of seven videos called "Brazuca around the world" to follow the journey to the 2014 World Cup (Brazil, 12/06 - 13/07/2014) of the Brazuca, the official ball of the competition, thanks to images from the "Brazucam," a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17067
• Published on 03/04/14 at 15:01