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©  D.R.
Premier League: Centerplate extends its hospitality partnership with Sunderland AFC

Centerplate has extended its deal as the official hospitality provider to Sunderland AFC (Barclays Premier League) at the Stadium of Light (capacity 48,353) for "several seasons", announced the club on 26/01/2015. The company has been tied to the club since 1997. Centerplate has promised to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 32426
• Published on 28/01/15 at 12:10
©  Palmeiras
Brazil: Prevent Senior (insurance) will be the shirt breast sponsor of Palmeiras in 2015

The Brazilian insurance company Prevent Senior has become a partner of Palmeiras (Brazilian Serie A) and will appear on the breast spaces of the shirt of the club based in Sao Paulo during the 2015 season, announced the club on 26/01/2015. The amount paid by Prevent Senior is estimated at five…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32383
• Published on 27/01/15 at 18:37
©  Manchester United
Premier League: Swissquote (online banking) becomes a global partner of Manchester United

Swissquote, a Swiss online bank, has become a partner of Manchester United FC (Barclays Premier League), announced the club on 26/01/2015. The duration of the multi-year contract was not specified. Swissquote will acquire global partner status, the top level in the club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32343
• Published on 27/01/15 at 16:35
©  FC Barcelona
Liga BBVA: Brazilian brand Tenys Pé Baruel becomes official deodorant of FC Barcelona in 2015

Tenys Pé Baruel, a Brazilian brand of deodorants specialising in foot hygiene, has become a regional partner of FC Barcelona (Liga BBVA) for the full 2015 year, the club announced on 26/01/2015. The partnership was finalised with NR Sports, the agency which has managed the image of Neymar (FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32346
• Published on 27/01/15 at 15:33
Ligue 1: mineral water Orezza now official partner of SC Bastia until the end of the 2014-15 season

Orezza, a Corsican brand of mineral water, became an official partner of SC Bastia (Ligue 1) until the end of the 2014-15 season, the club announced on 23/01/2015. The partnership was finalised via the sports marketing agency Sport & Co, the advisor of the club Bastia. Water bottles of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32319
• Published on 27/01/15 at 12:30
©  Manchester United
Premier League: in Manchester, United sell 19 times more shirts than City (Sports Direct)

Manchester United FC (Barclays Premier League) sell 19 times more shirts than Manchester City FC (Premier League) in Sports Direct outlets in Manchester (ENG), announced Sports Direct on 22/01/2015. Therefore, in Manchester, United totals 94.5% of the market share.Manchester United sell the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32312
• Published on 27/01/15 at 12:01
©  Werder.de
Bundesliga: AB InBev group puts forward local beer Haake Beck to partner Werder Bremen

The AB InBev brewing group has decided to put forward the local beer Haake Beck to its partner SV Werder Bremen (Bundesliga) for the second part of the 2014-15 season, announced the club on 26/01/2015. AB InBev Germany, whose headquarters are in Bremen, has displayed the Beck brand for several…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32239
• Published on 26/01/15 at 18:25
©  D.R.
2020 Olympics: Japan's NTT (telecom) became the first partner of the Tokyo Olympics

The Japanese telecom group NTT (Nippon Telegraph and Telephone Corporation) became the first "gold partner" of the Olympic and Paralympic Games in Tokyo in 2020, announced the organising committee on 26/01/2015.NTT has the rights to use the names and symbols of the Olympic and Paralympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32242
• Published on 26/01/15 at 17:30
©  Photograph: Tolga Bozoglu/EPA EPA
Johnson & Johnson, Castrol and Continental end their partnerships with FIFA

Johnson & Johnson (pharmaceutical company), Castrol (automotive lubricants) and Continental (tyres) are no longer partners of FIFA (Fédération Internationale de Football Association), as of January 2015.The three companies were official sponsors of the 2014 World Cup. They cite strategic reasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 32211
• Published on 26/01/15 at 17:01
©  D.R.
Australia: Manchester City sponsor FXPRIMUS (trading), forms partnership with Melbourne City FC

The British broker FXPRIMUS, which specialises in forex (foreign exchange market), has formed a partnership with the Melbourne City FC (Hyundai A-League, Australian first division), announced the club on 22/1/2015. The company is also tied to Manchester City FC (Barclays Premier League) until the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32202
• Published on 26/01/15 at 15:45