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©  Puma
Puma launches marketing campaign for its new evoPower boots with the video "Head to Head"

The German sports equipment brand Puma has launched a new marketing campaign for its "evoPower 1.2 FG" boots with the video "Head to Head" starring Mario Balotelli (ITA, Liverpool FC) against Cesc Fabregas (ESP, Chelsea FC), on 20/01/2015. The former French international Thierry Henry also…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 31834
• Published on 21/01/15 at 10:36
©  D.R.
AFCON 2015: the African Confederation launches the official mobile application of the competition

The CAF (Confederation of African Football) launched the official mobile application of AFCON 2015 (African Nations Cup) played in Equatorial Guinea (from 17/01 to 08/02/2015), on 20/01/2015. The CAF mobile application offers articles, statistics, match schedule, results and exclusive video content.
Domain(s): Sponsors & Partners
• Article # 31821
• Published on 20/01/15 at 19:15
La Liga: UFA Sports becomes the official marketing agency of FC Barcelona for the German market

The German marketing rights agency UFA Sports became the official agency of FC Barcelona (Liga BBVA) for the German market, announced the two parties on 14/01/2015. The agency had already facilitated the partnership between the Catalan club and IronFX Global Global, a broker specialising in forex…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 31805
• Published on 20/01/15 at 18:20
©  Arfa / Griffiths Photographers
Premier League: West Ham United negotiating to replace their bankrupt shirt sponsor Alpari (trading)

"The club (West Ham United FC, Barclays Premier League) has received huge interest and is already in advanced discussions with potential new shirt sponsors for next year," said the club on 16/01/2015. The club wants to replace the UK trading company Alpari, its shirt sponsor in 2014-15. Alpari…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 31785
• Published on 20/01/15 at 16:53
©  D.R.
Brazil: Frescatto (food) will appear on the shoulders of the Fluminense shirt in 2015

Frescatto, a Brazilian company specialising in meals, will appear on the shoulders of the Fluminense FC shirt (Brazilian Serie A) for the 2015 season, announces the club on 15/01/2015. The company has an option to extend the agreement for one additional season. The contract is estimated by several…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31749
• Published on 20/01/15 at 12:30
©  adidas
The sports equipment brand adidas launches the marketing campaign "There Will Be Haters"

The German sports equipment supplier adidas launched its new marketing campaign with a clip called "There Will Be Haters" on 19/01/2015. The campaign, which features Luis Suarez (FC Barcelona) and three Real Madrid CF players, Gareth Bale, James Rodriguez and Karim Benzema, illustrates "the way…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31715
• Published on 19/01/15 at 18:45
©  D.R.
MLS: Quaker Oats breakfast food brand will remain the Chicago Fire shirt sponsor in 2015

The Quaker Oats breakfast food brand has extended as the shirt sponsor of the Chicago Fire (MLS, USA-CAN) for the 2015 season, revealed the US newspaper Chicago Sun Times on 17/01/2015. The duration of the contract extension is likely to be three seasons. The Chicago-based company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31689
• Published on 19/01/15 at 17:18
©  D.R.
AFCON 2015: Puma is the most represented supplier, with five federations of 16 under contract

The German brand Puma is the leading equipment supplier of AFCON 2015 (African Nations Cup) with five federations under contract (Cameroon, Ivory Coast, Gabon, Ghana and Senegal). The competition, which is organised in Equatorial Guinea, starts on 17/01/2015 and ends on 08/02/2015. Nike, adidas…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 31678
• Published on 19/01/15 at 16:31
©  Paris SG
Ligue 1: Super 02 becomes the official water of Paris Saint Germain in Indonesia

Super 02 has become the official water of Paris Saint Germain (Ligue 1) in Indonesia, announced the club on 18/01/2015. The brand, which belongs to the Garuda Food group, is the first regional partner of the Parisian club in the country. A television advertising campaign with the players of Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31667
• Published on 19/01/15 at 14:44
©  D.R.
AFCON 2015: Kappa replaces Puma as kit supplier of Burkina Faso

The Italian brand Kappa has replaced Puma as the kit supplier of Burkina Faso, which formalised the agreement by wearing the new Kappa kit during the national team's first round match of the AFCON (African Nations Cup) 2015 against Gabon (0-2), on 17/01/2015.Burkina Faso is the only nation…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 31655
• Published on 19/01/15 at 12:45