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©  Schalke 04
Bundesliga: Korean company Kumho Tyre partners with Schalke 04 until 2016-17

The Korean tyre manufacturer Kumho Tyre became a partner of FC Schalke 04 (Bundesliga) until 2016-17, the German club announced on 15/01/2015. The company has an option to remain the exclusive tyre partner of Schalke 04 for one additional season. Kumho Tyre gets advertising board presence and a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31580
• Published on 16/01/15 at 13:32
©  MCFC
Premier League: the broker FXPRIMUS becomes a partner of Manchester City until 2017-18

FXPRIMUS, a British broker specialising in the forex market (currency exchange) became a partner of Manchester City FC (Barclays Premier League) until the end of the 2017-18 season, the club announced on 15/01/2015. FXPRIMUS will have visibility elements at matches at the Etihad Stadium, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31571
• Published on 16/01/15 at 12:59
©  D.R.
MLS: BMW becomes a stadium partner of the San Jose Earthquakes until 2019

The German automobile brand BMW became a partner of Avaya Stadium (18,000 seats), the new enclosure of the San Jose Earthquakes (MLS, USA-CAN), until 2019, announced the California franchise on 12/01/2015. The contract was finalised with the American Pivot Marketing Agency.A large section of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31449
• Published on 15/01/15 at 14:19
©  D.R.
Africa: Puma renews its partnership with the Ghanaian federation

The German sports equipment brand Puma renewed its partnership with the GFA (Ghana Football Association), announced the partners on 14/01/2015. Puma has been linked with the "Black Stars" since 2005. The extension of the partnership should at least cover the 2015-2018 period. The Ghanaian team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 31426
• Published on 15/01/15 at 11:11
©  HSV
Bundesliga: HEK (health insurance) will be a partner of the Hamburger SV from 2015-16 to 2017-18

HEK (Hanseatische Krankenkasse), a health insurance company based in Hamburg (GER), will become a partner of Hamburger SV (Bundesliga) for the 2015-16 and 2017-18 seasons, the club announced on 14/01/2015. The partnership was signed with the marketing agency of the club, Sportfive Germany…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31386
• Published on 14/01/15 at 17:09
©  D.R.
Bundesliga: Japanese HIS (travel agency) regional partner of Borussia Dortmund until 2016-17

The Japanese travel agency HIS has become a regional partner of Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, the club announced on 13/01/2015. The contract is estimated at €400,000 per year. The tour will include marketing, to the Japanese public, packages including match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31362
• Published on 14/01/15 at 14:26
©  D.R.
Belgium: the pharmaceutical group Mithra becomes sleeve sponsor of Club Brugge until June 2015

The pharmaceutical group Mithra has become the sleeve sponsor of Club Brugge KV (Jupiler Pro League, BEL) until June 2015, the club announced on 09/01/2015. Mithra specialises in women's health (contraception, menopause, osteoporosis, cancer in females, and more).Mithra will also appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31323
• Published on 14/01/15 at 10:28
©  D.R.
Brazil: telecom operator Vivo extends with the Federation until 2023

The telecom operator Vivo, property of Brazilian Telefonica group, extended its partnership with the CBF (Brazilian Football Federation) until 2023, announced the partners on 12/01/2015. Vivo has been a partner of the CBF since 2005. The operator is particularly visible in the training attire of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 31294
• Published on 13/01/15 at 17:25
©  D.R.
Switzerland: Tissot acquires the naming rights to the future stadium complex of Biel/Bienne

The Swiss watch brand Tissot, part of the Swatch Group, acquired the naming rights to the future stadium complex of Biel/Bienne (Biel in German and English, Bienne in French; Canton of Bern), Switzerland, on 12/01/2015. The complex, which could be named Tissot Arena, includes both a football…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 31284
• Published on 13/01/15 at 16:45
©  Nike
Ballon d’Or: Nike launches boot model to celebrate the third trophy for Cristiano Ronaldo

The US sports equipment supplier Nike launched a new boot model to celebrate the third Ballon d'Or trophy (after 2008 and 2013) for Cristiano Ronaldo (Real Madrid CF and POR), on 12/01/2015. For the 2014 FIFA Ballon d'Or, the Portuguese international received 37.66% of votes, ahead of FC Barcelona…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 31281
• Published on 13/01/15 at 16:02