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©  D.R.
Algeria: adidas replaces Puma as equipment supplier of the national team

The German brand adidas has replaced Puma as the kit and equipment supplier of the FAF (Algerian Federation). The "Fennecs" played with adidas-made kits in the friendly match against Tunisia (1-1), in Tunis on 11/01/2015. Puma had been under contract with the FAF since 2010. The Algerian…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 31233
• Published on 13/01/15 at 10:06
©  UEFA
Euro 2016: UEFA launch tender for the rights champagne selling rights in hospitality areas

UEFA (Union of European Football Associations) launched the tender for champagne producers to acquire the licensing rights for Euro 2016 (finals in France from 10/06 to 10/07/2016) and provide champagne in the hospitality areas, announced the body on 12/01/2015. The process related to the tender…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 31215
• Published on 12/01/15 at 18:15
©  Sony
Sony: over 18.5 million PlayStation 4 gaming consoles sold worldwide as of 04/01/2015

More than 18.5 million PlayStation 4 gaming consoles have been sold worldwide as of 04/01/2015, announced the Sony Computer Entertainment company, on the eve of the opening of the International CES (Consumer Electronics Show, from 06 to 09/01/2015) in Las Vegas (USA), on 05/01/2015. 81.8 million…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication
• Article # 31110
• Published on 09/01/15 at 18:35
©  D.R.
Bundesliga: the insurer Ergo will end its partnership with Schalke 04 June 2015

The German insurer Ergo will end its partnership with FC Schalke 04 (Bundesliga) in June 2015 to focus on its partnership with the German federations of basketball, handball, volleyball and ice hockey, according to German media outlets on 08/01/2014. The company, based in Düsseldorf, pays €1.7m to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31105
• Published on 09/01/15 at 18:15
©  D.R.
Ligue 1: mineral water Orezza becomes official supplier of AS Monaco in 2014-15

The Corsican (French island) mineral water Orezza has become the official supplier to AS Monaco (Ligue 1) for the 2014-15 season, the club announced on 09/01/2015. Water bottles of the brand will be present at the press conferences of AS Monaco, as well as a brand presence on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31082
• Published on 09/01/15 at 14:30
©  FC Barcelona
La Liga: German automaker Audi extends with FC Barcelona until 2017-18

The German automaker Audi has extended its partnership with FC Barcelona (Liga BBVA) until 2017-18, the club announced on 24/12/2014. Audi, also linked to Real Madrid CF (Liga BBVA), has been a partner of FC Barcelona since 2006. As part of the agreement, the German brand, which belongs to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31061
• Published on 09/01/15 at 11:33
©  D.R.
MLS: AdvoCare (nutrition products) becomes an official partner of the MLS until 2019

AdvoCare, a US company specialising in nutrition and health products, has become the official sport nutrition partner of MLS (Major League Soccer) until 2019, the league announced on 08/01/2015. The AdvoCare brand will be visible on all the substitutes benches in MLS from the 2015 season. "In the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 31034
• Published on 08/01/15 at 18:59
©  D.R.
China: Nike replaces adidas as the equipment supplier of the federation for the 2015-2026 period

The American brand Nike has replaced the German brand adidas as the official equipment supplier of the CFA (Chinese Football Association) until 2026, the two parties announced on 06/01/2015. The annual amount of the partnership is €13.5m. adidas had sponsored the Chinese Federation since 1981…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 31004
• Published on 08/01/15 at 15:29
©  D.R.
United Kingdom: FIFA15 is the best selling video game in 2014 with 2.66 million copies sold

FIFA15, from the American publisher EA Sports, was the best selling video game in the UK in 2014, with 2,663,296 copies sold, according to figures published by ERA (the British association of entertainment retailers) on 01/01/2015. The FIFA14 version achieved 2.65 million copies sold in the UK in…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital
• Article # 30994
• Published on 08/01/15 at 14:35
Serie A: the Blu Hotels hotel chain becomes a partner of Fiorentina for 2014-15

The Italian hotel group Blu Hotels became a partner of ACF Fiorentina (Serie A TIM) for the 2014-15 season, the club announced on 28/12/2014.The logo of the group, founded in 1993 and comprising 27 hotels and holiday villas, will be present on the advertising boards of the Stadio Artemio Franchi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30918
• Published on 07/01/15 at 16:06