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©  D.R.
UEFA: MasterCard remains a partner of the Champions League until 2017-18

MasterCard, the American electronic payment company, has extended its partnership with UEFA for the 2015-2018 period for the Champions League, announced the company on 01/07/2015. This company has been a partner of the competition since 1994. The agreement also includes the sponsorship of the UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 46055
• Published on 02/07/15 at 13:44
©  D.R.
Nike: co-founder Philip Knight will step down as chairman of the board in 2016

Philip Knight (77 years old), the co-founder of US sports equipment manufacturer Nike (formerly Blue Ribbon Sports, founded in 1964) with Bill Bowerman in 1971, will leave his position as chairman of the company's board of directors in 2016, Nike announced on 30/06/2015. Phil Knight recommended…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 46083
• Published on 02/07/15 at 13:00
©  D.R.
Premier League: the booking site iHotel partners with West Ham United until 2017

The booking site iHotel partners with West Ham United FC (Barclays Premier League) until the end of the 2016-17 season, announced the club on 30/06/2015. The iHotel agency is based in Hong Kong, and mainly targets Asian customers. The group specialises in the organisation of high-end accommodation…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46106
• Published on 02/07/15 at 12:24
©  SFL
Switzerland: Nissan (automobile) to be a partner of the Swiss Football League in 2015-16

The Japanese carmaker Nissan will be the automotive partner of the SFL for 2015-16 season, announced the Swiss Football League on 01/07/2015. The contract was negotiated by InfrontRingier Sports & Entertainment Switzerland AG, a 50-50 joint venture between the sports marketing company Infront…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 46099
• Published on 02/07/15 at 11:11
©  D.R.
Nike: football revenue of €2.02bn (01/06/2014 - 31/05/2015) for the fiscal year 2015, down 7%

The American sports equipment manufacturer Nike recorded football-based revenue of $2.25bn, or €2.02 bn (31/05/2015 conversion rate: $1 = €0.91) for the 2015 financial year (the 01/06/2014 to 31/05/2015), down 7% compared to 2014 (year of World Cup) when football accounted for $2.41bn, or €1.76bn…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 46082
• Published on 02/07/15 at 10:15
©  D.R.
Premier League: TLCBet (online betting) to be 2015-16 shirt sponsor of West Bromwich Albion

The Chinese online betting operator TLCBet has become the shirt sponsor of West Bromwich Albion FC (Barclays Premier League) for the 2015-16 season, announced the club on 01/07/2015. TLCBet, which also offers an online gaming service, will pay a record amount for the deal, indicated West Brom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46098
• Published on 02/07/15 at 09:43
©  D.R.
"Nike Ordem 3", the official ball of the 2015-16 Serie A TIM, Barclays Premier League and Liga BBVA

The US sports equipment manufacturer Nike presented the new "Ordem 3" ball (the first word of the motto of Brazil, "Ordem e Progresso", "Order and Progress") to be used in the Serie A TIM, Barclays Premier League and Liga BBVA over of the 2015-16 season, on 30/06/2015. "Ordem 3 delivers accurate…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 46051
• Published on 01/07/15 at 19:04
©  D.R.
Liga BBVA: the network of service stations Avia becomes the shirt sponsor of SD Eibar in 2015-16

Avia, the network of service stations, has become the shirt sponsor of SD Eibar (Liga BBVA) for the 2015-16 season, announced the Basque club on 29/06/2015. The Avia group replaces Hierros Servandos, a company specialising in the collection and processing of ferrous metals, on the club's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46054
• Published on 01/07/15 at 17:55
©  D.R.
NFL: Hyundai (automobiles) becomes a partner of the League until 2019 for €45m per year

The Korean car manufacturer Hyundai will replace the US automobile manufacturer General Motors as the automobile partner of the NFL until 2019, announced the company on 29/06/2015. The contract is estimated at $50m per year (around €45m), twice as much as the previous contract between General…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 45938
• Published on 01/07/15 at 13:29
©  D.R.
Bundesliga: Vacansoleil (travel agency) extends with Werder Bremen until 2016-17

The Dutch travel agency Vacansoleil has extended its partnership with SV Werder Bremen (Bundesliga) until 2016-17, announced the club on 29/06/2015. Infront Sports & Media, the exclusive marketing agency of the club until the end of the 2028-29 season, negotiated the extension of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45941
• Published on 01/07/15 at 11:28