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©  D.R.
Bundesliga: Gigaset (electronics) becomes a partner of Bayern Munich until 2017-18

Gigaset AG, a German company specialising in communications technology and consumer electronics, became a partner of FC Bayern Munich (Bundesliga) for three seasons (2015-16 to 2017-18), announced the club on 09/07/2015. Gigaset was the telephone division of Siemens until 2008. The company is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46930
• Published on 10/07/15 at 15:05
©  D.R.
Premier League: Mansion (gaming and casinos) becomes the Crystal Palace shirt sponsor

Mansion Group (games and online casinos) has become the shirt sponsor of Crystal Palace FC (Barclays Premier League) for the 2015-16 season, announced the club on 10/07/2015. The company also became the shirt sponsor of AFC Bournemouth (Premier League) in 2015-16 on 30/06/2015.The group wants to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46918
• Published on 10/07/15 at 14:19
©  D.R.
Bundesliga: Bet-at-home (online betting) should replace DB on the shirt of Hertha Berlin

The German betting operator Bet-at-home.com should replace Deutsche Bahn (railway), as the shirt sponsor of Hertha Berlin (Bundesliga), announced several German media outlets on 05/07/2015. The Düsseldorf-based company could be set to pay an annual amount of €6m over the 2015-16 to 2017-18 period…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46890
• Published on 10/07/15 at 13:29
Bundesliga: Falken Tyre (tyre) becomes a partner of FC Ingolstadt 04 in 2015-16

Falken Tyre, the Japanese tyre brand which is owned to the Sumitomo Rubber Industries group, has become the premium partner of FC Ingolstadt 04 (Bundesliga) for the 2015-16 season, announced the club on 08/07/2015. The brand has become the exclusive partner in the tyre category and will receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46889
• Published on 10/07/15 at 12:54
©  D.R.
UEFA: the champagne Hediard Grand Cru selected for the Euro 2016 hospitality programme

Hediard Champagne Grand Cru won the UEFA tender and has thus obtained the licensing rights in the category of "Champagne producers" for the hospitality programme of Euro 2016, announced the European body on 08/07/2015. Hédiard, a subsidiary of Do & Co (an Austrian company specialised in event…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Authorities, Merchandising - Licensing
• Article # 46837
• Published on 10/07/15 at 10:51
©  D.R.
Ligue 1: Yezz (smartphones) remains the back of the shirt sponsor of Bordeaux until 2016-17

Yezz Mobile, the American manufacturer of smartphones and tablets, will continue to be visible as the back of the shirt sponsor of FC Girondins de Bordeaux (Ligue 1) during the 2015-16 and 2016-17 seasons, the club announced on 08/07/2015. The agreement was negotiated by the Infront Sports & Media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46764
• Published on 09/07/15 at 15:19
©  D.R.
Bundesliga: Bavarian beer brand Paulaner extends with Bayern Munich until 2020-21

The Munich-based brewer Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for five seasons (2016-17 to 2020-21), the club announced on 08/07/2015. The agreement is estimated at €3.5m per season. The brand will continue to receive visibility on the LED advertising boards and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46761
• Published on 09/07/15 at 12:45
©  FCB
Liga BBVA: Intel breaks contract with FC Barcelona, Toshiba Medical Systems becomes a partner

The IT group Intel will end its sponsorship deal with FC Barcelona (Liga BBVA) at the end of the 2014-15 season. Intel had signed a five-season agreement (2013-14 to 2017-18) in December 2013 to display its logo inside the Barcelona shirt and to develop the fan experience at the Camp Nou, through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46710
• Published on 09/07/15 at 10:53
©  D.R.
New shirt sponsors and partners of European clubs for 2015-16

If June and July may be more visible as "transfer season", this time period is also quite clearly "sponsor season" for football clubs.Please find here a selection of new partners for clubs around Europe, with a specific focus on new (or extended) shirt sponsorship agreements.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 46722
• Published on 08/07/15 at 18:59
©  D.R.
Ligue 2: Chinese group Ledus, new owner of FC Sochaux, will also be its shirt sponsor in 2015-16

The Chinese group Ledus (specialising in LED lighting systems and company-owned Tech Pro Technology Development), the new 100% owner of FC Sochaux-Montbéliard (Ligue 2), will also be the main shirt sponsor for the season 2015- 16, the club announced on 06/07/2015. Ledus became the first Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46668
• Published on 08/07/15 at 17:50