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Serie A: Pirelli will display its Driver brand on the Inter Milan shirt for away matches in 2015-16

The Italian tyre brand Pirelli will display Driver, its international tyre brand, on the shirt of FC Internazionale Milano (Serie A TIM) for the 2015-16 season, the club announced on 07/07/2015. "This brand won’t replace Pirelli, but will worth together with Pirelli. We want that to be clear…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46615
• Published on 08/07/15 at 11:20
©  D.R.
Premier League: SAP (IT and software) becomes a partner of Manchester City and the CFG clubs

SAP, the German IT software design group, has become a partner of CFG (City Football Group, the conglomerate which owns the majority shares of Manchester City FC, New York City FC, Melbourne City FC and a minority stake in Yokohama F Marinos), announced both parties on 07/07/2015. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 46610
• Published on 08/07/15 at 10:30
©  D.R.
Chinese Dalian Wanda Group completes the acquisition of Infront Sports & Media for €1.05 billion

The Dalian Wanda Group, a Chinese conglomerate specialised in the areas of entertainment, hospitality and real estate, has completed the acquisition, from the British private equity fund Bridgepoint, a majority share of the capital of the Swiss marketing and media agency Infront Sports & Media AG…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Legal, …
• Article # 46608
• Published on 08/07/15 at 09:43
©  D.R.
Switzerland: Grasshopper Zurich to change its shirt sponsor at half-time of its matches in 2015-16

The Grasshopper Club Zürich (Raiffeisen Super League, the Swiss first division) will change its main shirt sponsor at half-time of its matches during the 2015-16 season, the club announced on 30/06/2015. The club will display the architectural firm Anliker Ducksch in the first period, and then the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46560
• Published on 07/07/15 at 17:28
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Serie A: the mineral water brand Acqua Fiuggi partners with AS Roma until 2017-18

The mineral water brand Acqua Fiuggi has partnered with AS Roma (Serie A TIM) for three seasons (2015-16 to 2017-18), the club announced on 02/07/2015. Acqua Fiuggi, a brand based in the Lazio region -- the region of Rome -- gets advertising board visibility at the Trigoria training centre and at…
Domain(s): Sponsors & Partners
• Article # 46525
• Published on 07/07/15 at 14:19
Bundesliga: footwear brand Lloyd becomes a partner of VfL Wolfsburg in 2015-16

The footwear brand Lloyd has become a partner of VfL Wolfsburg (Bundesliga) for the 2015-16 season, the club announced on 01/07/2015. The German brand had already been a partner of the club in 2011-12. Lloyd will be exhibited on the walls of post-match interview area, the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46499
• Published on 07/07/15 at 12:40
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Serie A: Kappa is the kit supplier to US Sassuolo Calcio for six years (2015-16 to 2020-21)

The Italian brand Kappa has become the supplier of the US Sassuolo Calcio (Serie A TIM) for six years (2015-16 to 2020-21), the club announced on 03/07/2015. Kappa replaces Italian brand Sportika, who was under contract with the club, in the province of Modena, for eight seasons. Kappa equipped…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 46462
• Published on 07/07/15 at 10:19
©  D.R.
Premier League: Italian sports brand Errea extends with Norwich City FC until 2023-24

The Italian sports equipment company Errea will continue as the official equipment supplier of Norwich City FC (Barclays Premier League) until the end of the 2023-24 season, announced the promoted club on 02/07/2015. Errea has equipped the Canaries since the 2011-12 season. "The sales figures are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 46447
• Published on 06/07/15 at 18:50
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Premier League: the betting operators Betfair and Bet 365 to be Aston Villa partners in 2015-16

The two betting operators Betfair and Bet 365 have become partners of Aston Villa FC (Barclays Premier League) for the 2015-16 season, the club announced on 03/07/2015. The two British companies obtain co-exclusive rights of the club in the betting category. The agreements include media and image…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46371
• Published on 06/07/15 at 12:50
©  D.R.
Bundesliga: Pfungstädter (beer) extends agreement with the promoted club SV Darmstadt 98

The brewer Pfungstädter has extended its partnership with SV Darmstadt 98 (Bundesliga) for the 2015-16 season, the club announced on 01/07/2015. The club, located 26 kilometers from Frankfurt was second in 2.Bundesliga in 2014-15, and will play in the German first division after a 33 year absence…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46356
• Published on 06/07/15 at 11:44