Liga BBVA: Balearia (shipping) extends with Levante UD until 2016-17

The shipping company Balearia has extended its partnership with Levante UD (Liga BBVA) until the end of the 2016-17 season, the club announced on 17/09/2015. The Balearia logo will be visible above the players' names on the back of the Valencian club's shirt. The shipping company is also entitled…

Liga BBVA: Volkswagen formalises its partnership with Valencia CF for the 2015-16 season.

The German brand Volkswagen has become the automotive partner of Valencia CF (Liga BBVA) for the 2015-16 season, the club announced on 20/09/2015. Volkswagen are entitled to visibility on the LED advertising boards at the Mestalla stadium (55,000 seats) and at the club's training center. The brand…

Bundesliga: the fashion brand Olymp becomes a partner of Borussia Dortmund until 2016-17

The fashion brand Olymp has become a partner of Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, the club announced on 15/09/2015. Olymp is a 3^rd level partner in the club's hierarchy. The brand, based in the state of Baden-Württemberg (southwestern Germany) will provide shirts…

Serie A: the coffee brand Kimbo formalises its partnership with AC Milan in 2015-16

The Italian coffee brand Kimbo has formalised its partnership with AC Milan (Serie A TIM) for the 2015-16 season, on 17/09/2015. The brand becomes a premium sponsor, the third level in the hierarchy of the partners of Milan. The agreement was negotiated by Infront Sports & Media, the marketing…

Bundesliga: Wiesenhof (food) remains jersey sponsor of SV Werder Bremen until June 2017

Wiesenhof, the German brand specialising in frozen meat products, has extended its partnership as main shirt sponsor of SV Werder Bremen (Bundesliga), announced the club on 17/09/2015. The contract was negotiated by Infront Sports & Media, the exclusive marketing manager of Werder Bremen until the…

The Brazilian Neymar (Barcelona) joins the clothing brand Replay until 2018

The Brazilian footballer Neymar (FC Barcelona) has joined the clothing brand Replay until 2018, announced the brand, on 09/09/2015. The denim brand Replay is part of the Italian group Fashion Box, which is a partner of FC Barcelona until the end of the 2016-17 season. Under this contract, Neymar…

Champions League: the broadcasters in the Top 5 European countries for the 2015-18 cycle

Brazil: Corinthians partner with Napster to create a new paid music platform

The music platform Napster has become a partner of Sport Club Corinthians Paulista (Chevrolet Brasileirão Série A) and has joined the club to create its own paid music platform "Napster by Corinthians" featuring 36 million songs, the club announced on 12/09/2015. The Napster logo will appear on…

Lagardère Unlimited rebrands to become Lagardère Sports and Entertainment

Lagardère Unlimited, one of the four branches of the Lagardère Group, has been renamed Lagardère Sports and Entertainment, the group announced on 15/09/2015. The sports marketing agencies of the group, including Sportfive, World Sport Group, IEC in Sports, SMAM (Sports Marketing and Management…

Switzerland: Engelbert Strauss (protective equipment) becomes a partner of the SFL in 2015-16

Engelbert Strauss, the German manufacturer of workwear and protective equipment, has become a partner of the SFL in 2015-16, announced the Swiss league, on 11/09/2015. The agreement was negotiated by InfrontRingier Sports & Entertainment Switzerland, the exclusive marketing firm of the SFL.The…