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©  D.R.
Germany: McDonald's extends its partnership with the DFB until December 2018

The American fast food chain McDonald's has extended its partnership with the DFB until December 2018, the German Federation announced on 08/09/2015. The two have been linked since 2003. McDonald's will continue the "Player Escort" programme which allows children to accompany the players of die…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 50851
• Published on 09/09/15 at 15:35
©  D.R.
Switzerland: Man (commercial vehicles) becomes a partner of FC Basel for the 2015-16 season

Man, the German commercial vehicle manufacturer, has become a partner of FC Basel 1893 (Raiffeisen Super League) for the 2015-16 season, the club announced on 07/09/2015. Man has become a "classic partner", the third level in the sponsorship portfolio of the 2014-15 Swiss champions. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50838
• Published on 09/09/15 at 14:05
©  D.R.
United Kingdom: Principality acquire the naming rights for the Millennium Stadium in Cardiff (Wales)

The building society Principality have acquired the naming rights to the Millennium Stadium (74,500 seats) in Cardiff (Wales) for 10 years, announced the WRU (Welsh Rugby Union), the operator of the stadium, on 08/09/2015. The contract will end in December 2026. The stadium, officially inaugurated…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Authorities, …
• Article # 50801
• Published on 09/09/15 at 11:15
©  D.R.
Premier League: Banc De Binary become the trading partner of Liverpool FC in 2015-16

Banc De Binary, based in Cyprus, has become the financial trading partner of Liverpool FC (Premier League) for the 2015-16 season, the club announced on 07/09/2015. The partnership with Banc De Binary will be activated across Europe, Canada, Australia and South Africa. The trading company will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50798
• Published on 09/09/15 at 10:36
©  Carmelo Rubio SanchezCARRUSAN
Spain: adidas extends its partnership with the Federation until 2026

The German kit supplier adidas has extended its partnership with the RFEF until 2026, the Spanish federation announced on 08/09/2015. This partnership began in 1981. Financial terms of the agreement were not disclosed, but the Spanish Federation was receiving €18m per season in the previous…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Essentials Sponsors & Partners
• Article # 50769
• Published on 08/09/15 at 17:44
©  D.R.
Liga BBVA: IMQ (health insurance) extends with Real Sporting de Gijón for the 2015-16 season

IMQ (Igualatorio Médico Quirúrgico), a network of clinics, medical centres and supplementary health insurance, has extended its partnership with Real Sporting de Gijón (Liga BBVA) for the 2015-16 season, the club announced on 02/09/2015.IMQ are entitled to visibility on the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50734
• Published on 08/09/15 at 15:03
©  D.R.
Romania: the car dealership Tiriac Auto partners with the Federation until 2020

Tiriac Auto, a Romanian car dealership, has become a partner of the FRF until 2020, announced the Federation on 28/08/2015.Tiriac Auto belongs to the Tiriac group (chaired by the former professional tennis player Ion Tiriac). This conglomerate brings together over 40 national private companies…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 50693
• Published on 08/09/15 at 11:00
©  D.R.
Serie A: the glasses brand Web Eyewear partners with Udinese Calcio for 2015-16

The glasses brand Web Eyewear, part of the Italian group Marcolin, has partnered with Udinese Calcio (Serie A TIM) for the 2015-16 season, the club announced on 04/09/2015. The partnership was presented at a special event organised by the brand in the presence of Udinese Calcio backroom staff and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50665
• Published on 08/09/15 at 09:40
©  D.R.
Switzerland: Swiss Life (insurance) and Credit Suisse (bank) partner with the federation until 2020

The insurance company Swiss Life has extended its partnership with the ASF until the end of 2020, announced the Swiss federation on 02/09/2015. Partnered by their previous contract until 30/06/2016, the ASF and Swiss Life have provisionally extended their current agreement by four years. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 50630
• Published on 07/09/15 at 15:29
Premier League: the shoe brand Sbenu becomes a partner of Manchester United in South Korea

The shoe brand Sbenu has become a partner of Manchester United FC (Premier League) in South Korea, the club announced on 03/09/2015.As part of this agreement, Sbenu have exclusivity to produce and distribute co-branded shoes in South Korea. The company, founded in 2013, has more than 100 stores in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 50604
• Published on 07/09/15 at 13:20