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Brazil: Umbro becomes the kit supplier of Gremio Porto Alegre (2015-2018)

The British-borne brand Umbro is now the official kit and equipment supplier of Gremio Porto Alegre (Brazilian Serie A) for the 2015-2018 period, the club announced on 01/01/2015. Umbro replaces the Brazilian supplier Topper, under contract with the club since 2011. The new agreement is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 30820
• Published on 06/01/15 at 13:59
Bundesliga: average amount of €7.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 18 Bundesliga clubs are estimated at an average €7.4m for the 2014-15 season. In total, the various agreements of the German championship amount to a total allocation of €133m, or stable compared to 2013-14 (€132m). The largest Bundesliga contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37276
• Published on 05/01/15 at 13:28
The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in 2014-15

The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in shirt sponsorship contracts for the 2014-15 season. Airlines are the main contracts in both the Liga BBVA and Ligue 1. Emirates airline (UAE) is the shirt sponsor of a club in each league's Top 5: Real Madrid CF (Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37277
• Published on 05/01/15 at 13:28
5.1 sponsors on average present on the shirts of Ligue 1 clubs in 2014-15

With 5.1 with sponsors on average on the official uniform, Ligue 1 clubs have the most shirt partners of the five major leagues in 2014-15. The number of advertisers present on the shirts of French clubs has increased compared to 2013-14 (4.7). The clubs are especially more likely to now show a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37278
• Published on 05/01/15 at 13:28
Premier League: average amount of €10.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Barclays Premier League amount to an estimated average of €10.4m for the 2014-15 season. In total, the various agreements of the English championship amount to €208m all together, the largest sum of all the European leagues.The cumulative amount of the contracts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37275
• Published on 05/01/15 at 13:28
Shirt sponsorships of European Top 5 clubs in 2014-15

All the main shirt sponsorship deals of clubs in the European Top 5 leagues (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, and Ligue 1) together represent a total allocation estimated of €548m for the 2014-15 season. The various agreements in the Premier League represent a total of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37279
• Published on 05/01/15 at 13:27
Serie A: average amount of €3.8m for a shirt sponsorship in 2014-15

The shirt sponsorship contracts of the Serie A TIM amount to an estimated average of €3.8m for the 2014-15 season. In total, the various shirt sponsorship agreements in the Italian championship amount to €76m all together, or 36.5% of the overall total of the Barclays Premier League in 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37274
• Published on 05/01/15 at 13:27
Ligue 1: average amount of €2.3m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Ligue 1 amount to an estimated average of €2.3m for the 2014-15 season. In total, the various agreements amount to €47m all together, for fifth place in the European Top 5 leagues.The partnership between Paris Saint-Germain and Emirates airline (valued at €20m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37273
• Published on 05/01/15 at 13:27
La Liga: average amount of €4.2m for a main shirt sponsorship in 2014-15

The 20 main shirt sponsorships in the Liga BBVA are estimated at an average of €4.2m for the 2014-15 season. In total, the various agreements in Spain amount to a total allocation of €84.2m, the third largest European market behind the Barclays Premier League (€208m) and the Bundesliga (€133m)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37272
• Published on 05/01/15 at 13:27