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©  Arfa / Griffiths Photographers
Premier League: West Ham United negotiating to replace their bankrupt shirt sponsor Alpari (trading)

"The club (West Ham United FC, Barclays Premier League) has received huge interest and is already in advanced discussions with potential new shirt sponsors for next year," said the club on 16/01/2015. The club wants to replace the UK trading company Alpari, its shirt sponsor in 2014-15. Alpari…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 31785
• Published on 20/01/15 at 16:53
©  D.R.
Brazil: Frescatto (food) will appear on the shoulders of the Fluminense shirt in 2015

Frescatto, a Brazilian company specialising in meals, will appear on the shoulders of the Fluminense FC shirt (Brazilian Serie A) for the 2015 season, announces the club on 15/01/2015. The company has an option to extend the agreement for one additional season. The contract is estimated by several…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31749
• Published on 20/01/15 at 12:30
©  adidas
The sports equipment brand adidas launches the marketing campaign "There Will Be Haters"

The German sports equipment supplier adidas launched its new marketing campaign with a clip called "There Will Be Haters" on 19/01/2015. The campaign, which features Luis Suarez (FC Barcelona) and three Real Madrid CF players, Gareth Bale, James Rodriguez and Karim Benzema, illustrates "the way…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31715
• Published on 19/01/15 at 18:45
©  D.R.
MLS: Quaker Oats breakfast food brand will remain the Chicago Fire shirt sponsor in 2015

The Quaker Oats breakfast food brand has extended as the shirt sponsor of the Chicago Fire (MLS, USA-CAN) for the 2015 season, revealed the US newspaper Chicago Sun Times on 17/01/2015. The duration of the contract extension is likely to be three seasons. The Chicago-based company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31689
• Published on 19/01/15 at 17:18
©  D.R.
AFCON 2015: Puma is the most represented supplier, with five federations of 16 under contract

The German brand Puma is the leading equipment supplier of AFCON 2015 (African Nations Cup) with five federations under contract (Cameroon, Ivory Coast, Gabon, Ghana and Senegal). The competition, which is organised in Equatorial Guinea, starts on 17/01/2015 and ends on 08/02/2015. Nike, adidas…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 31678
• Published on 19/01/15 at 16:31
©  Paris SG
Ligue 1: Super 02 becomes the official water of Paris Saint Germain in Indonesia

Super 02 has become the official water of Paris Saint Germain (Ligue 1) in Indonesia, announced the club on 18/01/2015. The brand, which belongs to the Garuda Food group, is the first regional partner of the Parisian club in the country. A television advertising campaign with the players of Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31667
• Published on 19/01/15 at 14:44
©  D.R.
AFCON 2015: Kappa replaces Puma as kit supplier of Burkina Faso

The Italian brand Kappa has replaced Puma as the kit supplier of Burkina Faso, which formalised the agreement by wearing the new Kappa kit during the national team's first round match of the AFCON (African Nations Cup) 2015 against Gabon (0-2), on 17/01/2015.Burkina Faso is the only nation…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 31655
• Published on 19/01/15 at 12:45
©  Schalke 04
Bundesliga: Korean company Kumho Tyre partners with Schalke 04 until 2016-17

The Korean tyre manufacturer Kumho Tyre became a partner of FC Schalke 04 (Bundesliga) until 2016-17, the German club announced on 15/01/2015. The company has an option to remain the exclusive tyre partner of Schalke 04 for one additional season. Kumho Tyre gets advertising board presence and a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31580
• Published on 16/01/15 at 13:32
©  MCFC
Premier League: the broker FXPRIMUS becomes a partner of Manchester City until 2017-18

FXPRIMUS, a British broker specialising in the forex market (currency exchange) became a partner of Manchester City FC (Barclays Premier League) until the end of the 2017-18 season, the club announced on 15/01/2015. FXPRIMUS will have visibility elements at matches at the Etihad Stadium, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31571
• Published on 16/01/15 at 12:59
©  D.R.
MLS: BMW becomes a stadium partner of the San Jose Earthquakes until 2019

The German automobile brand BMW became a partner of Avaya Stadium (18,000 seats), the new enclosure of the San Jose Earthquakes (MLS, USA-CAN), until 2019, announced the California franchise on 12/01/2015. The contract was finalised with the American Pivot Marketing Agency.A large section of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31449
• Published on 15/01/15 at 14:19