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©  PSG.fr
Ligue 1: American Express and Paris SG introduce concierge services at the Parc des Princes

The financial services company American Express has partnered with the Paris Saint-Germain (Ligue 1) and formalised the agreement by opening a concierge service in the hospitality area of the Parc des Princes (46,000 seats) on 30/01/2015. American Express will become an official label of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 33078
• Published on 04/02/15 at 17:41
©  D.R.
England: Vinci Stadium will be the operator of the Olympic Stadium in London for 25 years

Vinci Stadium, a subsidiary of Vinci Concessions which specialises in the operation of sports venues, has been appointed operator of the Olympic Stadium in London (capacity 54,000) for the 2015-2025 period, announced Vinci on 03/02/2015. The tender was issued by E20 Stadium LLP, a joint venture…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Stadiums
• Article # 33083
• Published on 04/02/15 at 15:21
©  D.R.
Premier League: Guinness (Diageo group) could replace Barclays as title sponsor

The Irish beer brand Guinness, which belongs to the British Diageo group, could replace the bank Barclays as the title partner of the Premier League according to several British media outlets on 29/01/2015. The Premier League is seeking to obtain a sum of £60m (€67m) per year for the 2016-17 to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33049
• Published on 03/02/15 at 18:35
©  D.R.
NHL: hockey league partners with GoPro and will attach cameras to players' helmets

The NHL (National Hockey League, USA-CAN) has signed a partnership with GoPro, the American manufacturer of portable and mini cameras, in order to bring the game to life for its fans, via cameras mounted on the helmets of players, announced the league on 23/01/2015. This partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 32953
• Published on 03/02/15 at 10:55
©  HSV
Bundesliga: South Korean manufacturer Kumho Tyre to be a partner of Hamburger SV until 2016-17

The South Korean tyre manufacturer Kumho Tyre has become a partner of Hamburger SV (Bundesliga) until the end of the 2016-17 season, the German club announced on 30/01/2015. The agreement was finalised by Sportfive Germany, HSV's media and marketing rights agency.Kumho will benefit from visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32923
• Published on 02/02/15 at 18:44
©  D.R.
Serie A: Confiab (credit) to be the back of the shirt sponsor of Atalanta BC until June 2015

The Italian credit company Confiab will appear on the back of the shirt of Atalanta BC (Serie A TIM), under the number of players, until June 2015, the club announced on 30/01/2015. Confiab replaces news website Bergamo Post, who were the back of the shirt sponsor during the first part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32889
• Published on 02/02/15 at 16:09
©  D.R.
Ligue 1: Citroën becomes the back of the shirt sponsor of SC Bastia until June 2015

The automobile brand Citroën, through its dealer Socodia, has become the back of the shirt sponsor of SC Bastia (Ligue 1) until June 2015, the club announced on 30/01/2015. The advertiser is now visible on the Bastia shirt since the beginning of January 2015. The brand wishes to increase its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32887
• Published on 02/02/15 at 14:55
©  GIORGIO RAVEZZANI
Serie A: The tourism association Brunico signs partnership deal with Inter Milan until 2016-17

The tourism association Brunico (Trentino-Alto Adige, ITA) has become a premium partner of FC Internazionale Milano (Serie A TIM) until the end of the 2016-17 season, the club announced on 25/01/2015. Brunico will host Inter Milan's youth teams for training every summer. The city of 15,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 32765
• Published on 30/01/15 at 18:20
©  ALFREDO GUTIERREZ
Colombia: Coca-Cola becomes a partner of the Federation (2015-18), Allianz extends deal until 2018

The American group Coca-Cola has become a partner of the FCF (Colombian Football Federation) for the 2015 to 2018 period, and the German insurer Allianz has extended its partnership until 2018, announced the Federation on 29/01/2015.The logo of Coca-Cola, a major partner, will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 32740
• Published on 30/01/15 at 15:41
©  Chelsea FC
Premier League: Indian IndusInd Bank becomes a regional partner of Chelsea FC

The Indian company IndusInd Bank became a regional partner of Chelsea FC (Barclays Premier League), the club announced on 29/01/2015.IndusInd Bank is now the official partner of the club for the payment card sector in the Indian territory. The logo of the London club will be on this card, and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32657
• Published on 29/01/15 at 18:39