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©  D.R.
Serie A: Italian supplier Macron launches new shirt to celebrate 115 years of SS Lazio

The Italian supplier Macron has launched a new shirt to celebrate 115 years of the Società Sportiva Lazio (Serie A TIM), founded in 1900, on 21/01/2015. The center of the shirt shows a stylised eagle, which was the club logo between 1982-83 and 1986-87. The shirt design takes into account the lack…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 31976
• Published on 22/01/15 at 14:58
©  MLS
USA: '47 Brand clothing apparel acquires the license to MLS and the U.S. Federation

The '47 Brand clothing brand acquired the license to MLS (Major League Soccer, USA-CAN) and the USSF (United States Soccer Federation) to develop sports lifestyle products, today announced the league, the 21/01/2015. The '47 Brand also holds the apparel license to the NFL (National Football…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 31918
• Published on 22/01/15 at 09:31
Germany: Mercedes-Benz acquires the naming rights of the World Berlin arena until 2034

Mercedes-Benz, the German automobile manufacturer, has acquired the naming rights of the World Berlin arena (14,500 seats) in Germany, which hosts the Eisbären Berlin hockey team and the Alba Berlin basketball team, until 2034, on 21/01/2015. The enclosure will be called the Mercedes-Benz Arena…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 31909
• Published on 21/01/15 at 17:49
©  D.R.
Bundesliga: Japanese company Kyocera extends with Borussia Mönchengladbach until June 2016

Kyocera, a Japanese company specialising in printers and fine ceramic components, extended its partnership with Borussia Mönchengladbach (Bundesliga) until June 2016, the club announced on 20/01/2015. Kyocera has supported the German club since 2005, and been its main shirt sponsor since the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31887
• Published on 21/01/15 at 15:51
©  n/a
Turkey: Yildiz Holding, major supporter of Turkish football, pulls out of football sponsorship

Yildiz Holding, a Turkish food and beverage group, has informed the TFF (Turkish Football Federation) that it will no longer be a partner of the federation, wrote Murat Ülker, the chairman of the group, to the TFF on 15/01/2015. According to Turkish media, Yildiz Holding will also seek to end its…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners
• Article # 31877
• Published on 21/01/15 at 15:22
©  Cesena Calcio
Serie A: the bank Credito di Romagna now back of the shirt sponsor of AC Cesena until June 2015

The Italian bank Credito di Romagna will now appear on the back of shirt of AC Cesena (Serie A TIM) until June 2015, the club announced on 17/01/2015. Credito di Romagna also gets a presence on the advertising boards during home matches, as well as hospitality packages. The bank now becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31871
• Published on 21/01/15 at 14:14
©  KamaGames
Premier League: KamaGames (social gaming) becomes a partner of Manchester United

KamaGames, a Russian-based company that specialises in social gaming, became a global partner of Manchester United FC (Barclays Premier League) "for several seasons," the club announced on 20/01/2015. KamaGames, which publishes and develops social games on mobile platforms and for the XBox Live…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31860
• Published on 21/01/15 at 12:59
©  Puma
Puma launches marketing campaign for its new evoPower boots with the video "Head to Head"

The German sports equipment brand Puma has launched a new marketing campaign for its "evoPower 1.2 FG" boots with the video "Head to Head" starring Mario Balotelli (ITA, Liverpool FC) against Cesc Fabregas (ESP, Chelsea FC), on 20/01/2015. The former French international Thierry Henry also…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 31834
• Published on 21/01/15 at 10:36
©  D.R.
AFCON 2015: the African Confederation launches the official mobile application of the competition

The CAF (Confederation of African Football) launched the official mobile application of AFCON 2015 (African Nations Cup) played in Equatorial Guinea (from 17/01 to 08/02/2015), on 20/01/2015. The CAF mobile application offers articles, statistics, match schedule, results and exclusive video content.
Domain(s): Sponsors & Partners
• Article # 31821
• Published on 20/01/15 at 19:15
La Liga: UFA Sports becomes the official marketing agency of FC Barcelona for the German market

The German marketing rights agency UFA Sports became the official agency of FC Barcelona (Liga BBVA) for the German market, announced the two parties on 14/01/2015. The agency had already facilitated the partnership between the Catalan club and IronFX Global Global, a broker specialising in forex…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 31805
• Published on 20/01/15 at 18:20