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©  D.R.
Africa: Puma renews its partnership with the Ghanaian federation

The German sports equipment brand Puma renewed its partnership with the GFA (Ghana Football Association), announced the partners on 14/01/2015. Puma has been linked with the "Black Stars" since 2005. The extension of the partnership should at least cover the 2015-2018 period. The Ghanaian team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 31426
• Published on 15/01/15 at 11:11
©  HSV
Bundesliga: HEK (health insurance) will be a partner of the Hamburger SV from 2015-16 to 2017-18

HEK (Hanseatische Krankenkasse), a health insurance company based in Hamburg (GER), will become a partner of Hamburger SV (Bundesliga) for the 2015-16 and 2017-18 seasons, the club announced on 14/01/2015. The partnership was signed with the marketing agency of the club, Sportfive Germany…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31386
• Published on 14/01/15 at 17:09
©  D.R.
Bundesliga: Japanese HIS (travel agency) regional partner of Borussia Dortmund until 2016-17

The Japanese travel agency HIS has become a regional partner of Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, the club announced on 13/01/2015. The contract is estimated at €400,000 per year. The tour will include marketing, to the Japanese public, packages including match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31362
• Published on 14/01/15 at 14:26
©  D.R.
Belgium: the pharmaceutical group Mithra becomes sleeve sponsor of Club Brugge until June 2015

The pharmaceutical group Mithra has become the sleeve sponsor of Club Brugge KV (Jupiler Pro League, BEL) until June 2015, the club announced on 09/01/2015. Mithra specialises in women's health (contraception, menopause, osteoporosis, cancer in females, and more).Mithra will also appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31323
• Published on 14/01/15 at 10:28
©  D.R.
Brazil: telecom operator Vivo extends with the Federation until 2023

The telecom operator Vivo, property of Brazilian Telefonica group, extended its partnership with the CBF (Brazilian Football Federation) until 2023, announced the partners on 12/01/2015. Vivo has been a partner of the CBF since 2005. The operator is particularly visible in the training attire of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 31294
• Published on 13/01/15 at 17:25
©  D.R.
Switzerland: Tissot acquires the naming rights to the future stadium complex of Biel/Bienne

The Swiss watch brand Tissot, part of the Swatch Group, acquired the naming rights to the future stadium complex of Biel/Bienne (Biel in German and English, Bienne in French; Canton of Bern), Switzerland, on 12/01/2015. The complex, which could be named Tissot Arena, includes both a football…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 31284
• Published on 13/01/15 at 16:45
©  Nike
Ballon d’Or: Nike launches boot model to celebrate the third trophy for Cristiano Ronaldo

The US sports equipment supplier Nike launched a new boot model to celebrate the third Ballon d'Or trophy (after 2008 and 2013) for Cristiano Ronaldo (Real Madrid CF and POR), on 12/01/2015. For the 2014 FIFA Ballon d'Or, the Portuguese international received 37.66% of votes, ahead of FC Barcelona…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 31281
• Published on 13/01/15 at 16:02
©  D.R.
Algeria: adidas replaces Puma as equipment supplier of the national team

The German brand adidas has replaced Puma as the kit and equipment supplier of the FAF (Algerian Federation). The "Fennecs" played with adidas-made kits in the friendly match against Tunisia (1-1), in Tunis on 11/01/2015. Puma had been under contract with the FAF since 2010. The Algerian…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 31233
• Published on 13/01/15 at 10:06
©  UEFA
Euro 2016: UEFA launch tender for the rights champagne selling rights in hospitality areas

UEFA (Union of European Football Associations) launched the tender for champagne producers to acquire the licensing rights for Euro 2016 (finals in France from 10/06 to 10/07/2016) and provide champagne in the hospitality areas, announced the body on 12/01/2015. The process related to the tender…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 31215
• Published on 12/01/15 at 18:15
©  Sony
Sony: over 18.5 million PlayStation 4 gaming consoles sold worldwide as of 04/01/2015

More than 18.5 million PlayStation 4 gaming consoles have been sold worldwide as of 04/01/2015, announced the Sony Computer Entertainment company, on the eve of the opening of the International CES (Consumer Electronics Show, from 06 to 09/01/2015) in Las Vegas (USA), on 05/01/2015. 81.8 million…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication
• Article # 31110
• Published on 09/01/15 at 18:35