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IOC: the automobile manufacturer Toyota is expected to become a top Worldwide Olympic Partner

The Japanese automaker Toyota is expected to enter into an agreement with the IOC (International Olympic Committee) to become a top Worldwide Olympic Partner, the highest tier in the organisation's sponsorship programme, announced the Japan Times on 03/03/2015. Akio Toyoda, the president of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35630
• Published on 04/03/15 at 12:46
©  D.R.
MLS: insurance company Mapfre obtains naming rights to the stadium of Columbus Crew SC

The Spanish insurance company Mapfre acquired the naming of the stadium of Columbus Crew SC (MLS, USA-CAN) announces the club on 03/03/2015. The 20,000 seat stadium will now be called Mapfre Stadium. The franchise, based in Ohio, announced that the agreement of "several million dollars" is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 35591
• Published on 03/03/15 at 19:25
©  D.R.
Brazil: Santos FC partners with Air France, which will show their WebTV programmes on its flights

Santos FC (Brazilian Serie A) has partnered with the airline Air France, which will broadcast the club's WebTV programmes on its flights, announced the former club of Pelé and Neymar on 25/02/2015. A 30-minute programme, produced by Santos TV, will be available on all long-haul flights operated by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 35573
• Published on 03/03/15 at 18:34
©  D.R.
La Liga: Ooredoo becomes the regional partner of Real Madrid in Algeria until June 2017

The Qatari mobile operator Ooredoo has become the regional partner of Real Madrid CF (Liga BBVA) in Algeria until June 2017, the company announced on 27/02/2015. The partnership will take the form of "a number of initiatives for Algerian youth talent," said the operator. As part of the deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35483
• Published on 03/03/15 at 11:15
©  D.R.
UEFA: Topps (trading cards) acquires licensing rights for the European Cups (2015-16 to 2017-18)

Topps, the American manufacturer of collectible cards and stickers, has acquired the official licensing rights for the Champions League and Europa League for three seasons (2015-16 to 2017-18), announced UEFA (Union of European Associations Football) on 26/02/2015. Topps will replace its main…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 35432
• Published on 02/03/15 at 17:40
©  D.R.
MLS: BMO Bank remains the shirt sponsor of Toronto FC for the 2015 season

The Canadian bank BMO (Bank of Montreal) will remain the main shirt sponsor of Toronto FC (MLS, the North American Football League) for the 2015 season, announced the franchise on 27/02/2015. The contract is estimated at €3m for the season. BMO, which has been a partner of the the club since July…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35413
• Published on 02/03/15 at 15:18
©  D.R.
Premier League: Yokohama Rubber will replace Samsung as Chelsea shirt sponsor for €55m per year

The Japanese tyre manufacturer Yokohama Rubber has replaced the Korean group Samsung as the shirt sponsor to Chelsea FC (Barclays Premier League) for five seasons (2015-16 to 2019-20), announced the club on 26/02/2015. The partnership is presented by the club as "one of the biggest shirt…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 35242
• Published on 27/02/15 at 12:10
©  NBA Tencent
China: Internet group Tencent becomes exclusive digital partner of the NBA, for €612m for 2015-2020

Tencent Holdings Limited, a Chinese Internet services group, extended its partnership with the NBA, becoming the exclusive digital partner of the North American professional basketball league in China, on 30/01/2015. The agreement takes effect on 01/07/2015 and runs until 30/06/2020. The deal…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 33228
• Published on 27/02/15 at 10:00
©  D.R.
Vinci Stadium: "We are known for our experience hosting major international events" (Damien Rajot)

"We are known for our experience hosting major international events," said Damien Rajot, COO of Vinci Stadium, a subsidiary of Vinci Concessions, which specialises in operating sports enclosures, to News Tank following the appointment of the French group as the operator of the Olympic Stadium in…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Stadiums
• Article # 33232
• Published on 26/02/15 at 18:34
©  D.R.
Atlético Madrid: Baku 2015 European Games logo present on the shirt in the derby against Real Madrid

The logo for the 2015 European Games in Baku (the capital of Azerbaijan) appeared on the front of the shirt of the Spanish club Atlético Madrid in the derby against Real Madrid CF(4-0, Matchday 22 of the Liga BBVA) on 07/02/2015. The Azerbaijan national tourism office, which hopes to increase the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33647
• Published on 26/02/15 at 11:38