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©  adidas
adidas Herbert Hainer will step down as CEO in 2017

Herbert Hainer, CEO of adidas, will leave his post at the end of his term in 2017, he announced via a letter to employees on 19/02/2015. The German, who has held the position since March 2001, will be 63. "The Supervisory Board will now start to look for the best possible candidate for my…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 34694
• Published on 20/02/15 at 17:56
©  Getty Images for Canon 2008
Olympics: the Japanese company Canon becomes the 3rd gold partner of Tokyo 2020

Canon, a Japanese camera company, has become the third gold partner of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 18/02/2015. Canon will also be the official supplier of "still cameras and desktop reprographic hardware" to the event. Canon is the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 34397
• Published on 20/02/15 at 10:15
©  losc.fr
Ligue 1: the ticketing platform Digitick becomes a partner of LOSC Lille

Digitick, the French ticketing platform, has becomes a partner of LOSC Lille (Ligue 1) and will sell match tickets for games at the Stade Pierre Mauroy (50,000 seats), announced the club on 12/02/2015. In addition to its online offer via the website digitick.com, the platform relies on a localised…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 34605
• Published on 19/02/15 at 18:49
Premier League: Manchester United launch their "Social Poker" platform with their partner KamaGames

Manchester United FC (Barclays Premier League), have launched their "Social Poker" platform with their global partner KamaGames, a Russian-based company that specialises in social gaming, on 17/02/2015. The platform is free and can be accessed on mobile, computer and via the social network…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 34502
• Published on 19/02/15 at 16:17
©  D.R.
UEFA: MasterCard gives two 5-a-side teams a Champions League experience

MasterCard, the American financial services company, activated its partnership with UEFA (Union of European Football Associations) on the occasion of the round of 16 of the Champions League, offering football 5-a-side football players a unique experience in the presence of a contingent of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 34404
• Published on 19/02/15 at 14:21
©  News Tank
Rugby: the clothing brand Eden Park becomes the official outfitter of World Rugby (2015-2019)

The French clothing brand Eden Park has become the official outfitter of World Rugby (international governing body of rugby union) for the 2015-2019 period, announced the two parties on 12/02/2015. Eden Park is the first official outfitter in the history of the international body. Eden Park will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 34403
• Published on 19/02/15 at 12:33
©  Torino FC
Serie A: the company MSC Cruises will be an official partner of FC Torino until June 2015

MSC Cruises, an Italian private shipping company, has become an official partner of FC Torino (Serie A) until June 2015, announced the club on 12/02/2015. The company, which is also a partner of SSC Napoli and the Serie B, will use the club's media platforms and databases to reach Torino fans. MSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34406
• Published on 18/02/15 at 15:36
©  D.R.
Champions League: adidas unveils the ball for the 2015 final (Berlin, 06/06/2015)

Adidas, the German sports equipment manufacturer, unveiled the official ball for the final of the Champions League in 2015 that will be held on 06/06/2015 at the Olympic Stadium in Berlin (75,000 seats) on 16/02/2015. This ball will be used in all matches in the Champions League knockout stage…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 34387
• Published on 18/02/15 at 11:41
©  PICS UNITED
Eredivisie: Umbro will be the supplier of PSV Eindhoven 2015-16 to 2020-21

The British brand Umbro will be the kit supplier to PSV Eindhoven (Eredivise, Netherlands) from the 2015-16 season until June 2021, the club announced on 17/02/2015. Umbro replace Nike, who had been under contract since the 1995-96 season. The agreement was extended in March 2009 and will expire…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 34353
• Published on 18/02/15 at 10:58
©  FC Barcelone
Liga BBVA: Telefónica acquires the 2015-16 domestic audiovisual rights to FC Barcelona for €140m

FC Barcelona have sold the domestic audiovisual rights to their home games for the 2015-16 Liga BBVA, to Telefónica de Contenidos, a public limited company, which runs the pay-TV activities of the Spanish telecom group Telefónica, announced the Catalan club on 16/02/2015. The agreement also covers…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 34330
• Published on 17/02/15 at 19:10