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©  D.R.
USA: Coca-Cola replaces Pepsi as a partner of MLS and the Federation until 2018

Coca-Cola will replace Pepsi as the beverage partner of MLS and the USSF for four seasons (2015-2018), announced the brand on 13/04/2015. Pepsi had been a partner of MLS since 1996; its contract ended in December 2014. Coca-Cola will obtain visibility on the perimeter advertising boards at matches…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39187
• Published on 14/04/15 at 14:22
©  D.R.
Ligue 1: Turkish Airlines allows Marseille fans to gauge excitement watching the club's history

Turkish Airlines, activated their partnership with Olympique de Marseille (Ligue 1) by offering supporters the opportunity to measure their heart rate in front of a screen on which highlights of the club's history are shown in Marseille-Provence airport, from 07 to 11/04/2015. The Marseille fans…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39103
• Published on 13/04/15 at 17:27
©  Alexander R. Heinle
Bundesliga: WWK (insurance) will be the shirt sponsor of FC Augsburg from 2015-16 to 2017-18

The insurance company WWK will be the main shirt sponsor of FC Augsburg (Bundesliga) for the next three seasons (2015-16 to 2017-18), announced the club on 10/04/2015. The partnership was negotiated by Sportfive, the marketing agency of the Bavarian club.The contract is estimated at €3m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39082
• Published on 13/04/15 at 14:48
©  D.R.
Copa America 2015: Airbnb (holiday rentals website) becomes a partner of the competition

Airbnb, the online home rental marketplace, has become a partner of the Copa America 2015 (in Chile from 11/06 to 04/07/2015), announced the company on 19/03/2015. Airbnb will offer housing in eight of the host cities of the competition: Antofagasta, La Serena, Viña del Mar, Valparaíso, Santiago…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 39005
• Published on 13/04/15 at 09:32
©  D.R.
Austria: Jako extends its partnership with SCR Altach until 2017-18

The German sports equipment supplier Jako has extended its partnership with SCR Altach (Bundesliga, Austrian first division) until the end of the 2017-18 season, the club announced on 07/04/2015. Jako has been the kit supplier of SCR Altach since the 2007-08 season. Jako is also the supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 38953
• Published on 10/04/15 at 13:50
©  D.R.
Brazil: Puma extends kit supplier contract with Botafogo until 2016

The German sportswear company Puma has extended its partnership with Botafogo (Brazilian Serie B), announced the Rio de Janeiro club on 07/04/2015. Puma has been the kit supplier to the club since the 2012 season. The brand has extended the contract, which was to expire in December 2015, for one…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 38861
• Published on 09/04/15 at 18:00
©  D.R.
Shirt Sponsorships of European Top 5 clubs in 2014-15

News Tank publishes a study on the market for shirt sponsors in the five major European championships in 2014-15 (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, Ligue 1). The report presents an analysis of the shirt sponsor contracts of the 98 Top 5 clubs, the number of advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38820
• Published on 09/04/15 at 14:20
©  D.R.
Serie A: Kappa could replace Macron as the equipment supplier to SSC Napoli in 2015-16

The Italian sportswear company Kappa could replace Macron as the kit supplier to SSC Napoli (Serie A TIM), announced several Italian media outlets on 07/04/2015. Kappa have reportedly proposed a five-year contract (2015-16 to 2019-20) to the club. The agreement with Macron, which expires in June…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 38750
• Published on 09/04/15 at 09:25
©  Hannover 96
Bundesliga: Hannover 96 shirt sponsor Heinz von Heiden offers a house to promotion winners

The German house construction company Heinz von Heiden, the shirt sponsor of Hannover 96 (Bundesliga), are offering, in the context of their partnership with the club, a house worth €200,000 as a prize if participants can kick a ball into a cement mixer from a distance of 11 metres, announced…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 38699
• Published on 08/04/15 at 18:45
©  D.R.
Le Coq Sportif will be the kit supplier of AS Saint-Étienne and ACF Fiorentina in 2015-16

The French brand Le Coq Sportif will be the kit supplier of AS Saint-Étienne (Ligue 1) and ACF Fiorentina (Serie A TIM) from the 2015-16 season, said Philippe Erard, the president of Airesis, the owner of the holding company of the brand, alongside the publication of the annual report of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 38631
• Published on 08/04/15 at 14:50