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AB InBev renews its partnership with the American and Mexican federations until 2018

The Belgian-Brazilian brewer Anheuser-Busch InBev renewed its partnership the with American and Mexican Federations until the 2018 World Cup in Russia on 14/04/2015. The American brands Budweiser and Bud Light will be highlighted in the context of these partnerships. Each agreement is reported to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39411
• Published on 16/04/15 at 12:59
©  D.R.
Rugby: BT (telecom) becomes shirt sponsor of the Scottish national team until 2018

The British telecom group BT has become the shirt sponsor of the Scottish national rugby team until 2018, replacing the Scottish bank RBS, announced the Scottish Rugby Union on 14/04/2015. BT will also appear on the shirt of the U-16, U-18, U-20 and women's national teams. BT also holds the naming…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39354
• Published on 15/04/15 at 18:45
©  D.R.
Kit suppliers: Nike, adidas, Puma and Under Armour in the running to equip the Chilean national team

Nike, adidas, Puma and Under Armour are competing for the contract to be the kit supplier to the Chilean national team, revealed the newspaper La Nacion on 03/04/2015. The Chilean federation is currently under contract with the German brand Puma. The four manufacturers all responded to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39346
• Published on 15/04/15 at 17:01
©  D.R.
Germany: Linda AG (pharmacies) extends contract with the federation until 2016

Linda AG, a German pharmacy co-operative, has extended its partnership with the DFB until 2016, announced the German Federation on 10/04/2015. The company has supported the DFB since 2010. Linda AG is the official supplier of medical equipment to the German Federation. The co-operative will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39340
• Published on 15/04/15 at 16:30
©  D.R.
Qatar: AspireInfront to distribute the media and marketing rights of the Federation from 01/06/2015

The agency AspireInfront has become the exclusive marketing and media partner of the QFA, the Qatar Football Association on 14/05/2014. The partnership, which takes effect on 01/06/2015, concerns the marketing of sponsorship and international audiovisual rights to the home matches (friendly and…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 39304
• Published on 15/04/15 at 14:28
©  Supponor
"Our primary activity is Digital Billboard Replacement -- or DBRLive" (Charlie Marshall, Supponor)

"Supponor’s mission statement is to connect brands through global sport to local audiences. Our primary activity as a business is bringing a new technology product to market, which is Digital Billboard Replacement -- or DBRLive," said Charlie Marshall, the chief product, strategy and marketing…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 38745
• Published on 15/04/15 at 12:30
©  MCFC
Premier League: Vivo Energy (fuel) becomes a partner of Manchester City in Botswana

Vivo Energy, a company that distributes and sells fuel and lubricants in Africa, has become a partner of Manchester City FC (Barclays Premier League) in Botswana, announced the club on 14/04/2015. Vivo Energy distributes the products of the Shell group.Vivo Energy is already a partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39265
• Published on 15/04/15 at 10:56
©  D.R.
Ligue 1: Groupama will be the training centre and academy naming partner of Olympique Lyonnais

The insurance company Groupama will be the naming partner of the training centre and the academy of Olympique Lyonnais (Ligue 1), stated Jean-Michel Aulas, owner and president of the club, on 13/04/2015. Groupama Rhône-Alpes Auvergne was already an official supplier of the club in 2014-15. "Our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39236
• Published on 15/04/15 at 09:22
©  D.R.
Premier League: Dafabet (online betting) extends partnership with Everton until 2017-18

The betting operator Dafabet, which is headquartered in the Philippines, has extended its partnership with Everton FC (Barclays Premier League) until the end of the 2017-18 season, announced the club on 13/04/2015. The betting and gambling operator began its partnership with the Liverpool club in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39218
• Published on 14/04/15 at 18:10
©  D.R.
Olympics: the Japanese banks Mizuho and SMFG become Gold Partners of Tokyo 2020

The Japanese banks Mizuho and SMFG have become Gold Partners of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 14/04/2015. Both companies have been jointly attributed to the "banking" category. The number of Gold Partners for the 2020 Tokyo Olympic Games now…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39206
• Published on 14/04/15 at 17:10